Rob Janoff: Difference between revisions
Details around the length of time that Rob Janoff and Joel Bohm have worked together in their agency, provided a link to a video about Rob Janoff's branding aesthetic (ie, simplicity, memorability) and upgraded references to his rigorous speaking slots at conferences around the world, including the WCCE in Dubai last week. Tags: Reverted possible unreferenced addition to BLP Visual edit |
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{{Short description|American graphic designer}} |
{{Short description|American graphic designer}} |
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{{BLP sources|date=August 2017}} |
{{BLP sources|date=August 2017}} |
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'''Rob Janoff''' is an American [[graphic designer]] of [[corporate logo]]s and identities, printed advertisements and television commercials. He is known for his creation of the [[Apple logo]].<ref>[http://www.zlok.net/blog/2009/03/29/i-invented-the-apple-logo/ "I invented... the Apple logo"], Mat Rodbard, ''Sync'' Magazine</ref> |
'''Rob Janoff''' is an American [[graphic designer]] of [[corporate logo]]s and identities, printed advertisements and television commercials. He is known for his creation of the [[Apple logo]].<ref>[http://www.zlok.net/blog/2009/03/29/i-invented-the-apple-logo/ "I invented... the Apple logo"], Mat Rodbard, ''Sync'' Magazine</ref> In 1977, Janoff worked for [[Regis McKenna]] as an art director and was tasked to design the logo for [[Steve Jobs]] of [[Apple Inc.|Apple Computer]], creating an apple with a bite out of it. The bite was included so that people did not mistake the apple for a cherry or another fruit.<ref>[http://creativebits.org/interview/interview_rob_janoff_designer_apple_logo Interview with Rob Janoff], CreativeBits Design Community</ref> The colored stripes in the logo were to indicate that Apple machines had color screens. Each stripe was printed in its own specially mixed color, which Jobs approved because he felt the more vivid colors improved people's emotional response. Rob also created ads and printed materials for Apple. The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. He later did design work for both [[IBM]] and [[Intel]]. |
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In 1977, Janoff worked for [[Regis McKenna]] as an art director and was tasked to design the logo for [[Steve Jobs]] of [[Apple Inc.|Apple Computer]], creating an apple with a bite out of it, included so that people did not mistake the apple for a cherry or another fruit.<ref>[http://creativebits.org/interview/interview_rob_janoff_designer_apple_logo Interview with Rob Janoff], CreativeBits Design Community</ref> The colored stripes in the logo were to indicate that Apple machines had color screens. Each stripe was printed in its own specially mixed color—at considerable extra expense which Jobs approved because he felt the more vivid colors improved people's emotional response. Rob also created ads and printed materials for Apple. The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. Later he did design work for both [[IBM]] and [[Intel]]. |
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==Early life== |
==Early life== |
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Janoff was born and raised in [[Culver City, California]].<ref name="Rob Janoff">{{cite web|title=Rob Janoff- International Logo Designer|url=http://robjanoff.com/aboutrob/|publisher=Rob Janoff|accessdate=28 April 2017}}</ref>{{Better source|reason=Primary|date=August 2017}} He obtained his degree from [[San Jose State University]] where he initially majored in industrial design. After later realizing that this was not the area of study he was particularly interested in, Janoff then focused on graphic design.<ref name="Rob Janoff" /> |
Janoff was born and raised in [[Culver City, California|Culver City]], California.<ref name="Rob Janoff">{{cite web|title=Rob Janoff- International Logo Designer|url=http://robjanoff.com/aboutrob/|publisher=Rob Janoff|accessdate=28 April 2017}}</ref>{{Better source|reason=Primary|date=August 2017}} He obtained his degree from [[San Jose State University]] where he initially majored in industrial design. After later realizing that this was not the area of study he was particularly interested in, Janoff then focused on graphic design.<ref name="Rob Janoff" /> |
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==Career== |
==Career== |
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{{peacock|date=May 2020}} |
{{peacock|date=May 2020}} |
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In 1970, upon graduating from [[San Jose State University]], Janoff began working for a number of small Silicon Valley agencies. In 1977, he joined [[Regis McKenna]] located in [[Palo Alto, California]]. |
In 1970, upon graduating from [[San Jose State University]], Janoff began working for a number of small Silicon Valley agencies. In 1977, he joined [[Regis McKenna]] located in [[Palo Alto, California]]. While working in this position he was chosen to design the corporate identity package for [[Apple Computer]].<ref>{{Cite web |last=Burns |first=Will |date=March 26, 2018 |title=Rob Janoff And The Fascinating True Story Behind His Original Apple Logo Design |url=https://www.forbes.com/sites/willburns/2018/03/26/rob-janoff-and-the-fascinating-true-story-behind-his-original-apple-logo-design/ |url-status=live |archive-url=https://web.archive.org/web/20240124220339/https://www.forbes.com/sites/willburns/2018/03/26/rob-janoff-and-the-fascinating-true-story-behind-his-original-apple-logo-design/?sh=a10389941aeb |archive-date=2024-01-24 |access-date=2024-02-14 |website=Forbes |language=en}}</ref> |
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Janoff later worked for agencies established in [[New York City]] and Chicago such as [[Chiat/Day]] where he designed print, TV advertising and branding for numerous national and international clients. |
Janoff later worked for agencies established in [[New York City]] and Chicago such as [[Chiat/Day]] where he designed print, TV advertising and branding for numerous national and international clients. |
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Over the past |
Over the past six years he has established a digital agency with his Australian business partner, Joel Bohm. |
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In 2019, Rob published his book ''Taking a Bite out of the Apple: A Graphic Designer's Tale'', which is a nonfiction memoir aimed at young adults.<ref>{{Cite book |last=Janoff |first=Rob |title=Taking a Bite out of the Apple: A Graphic Designer's Tale |date= |publisher=Balestier Press |year=2019 |isbn=9781911221616 |language=en}}</ref> |
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As of 2024, Rob resides in Chicago, but he travels extensively as part of his work creating branding outcomes for companies across a broad range of industries. He is also a speaker who has delivered keynote addresses and classes in design for universities and academic facilities, including the Eastern Mediterranean University in Cyprus.<ref>{{Cite web |date=March 14, 2018 |title=6th EMU International Career Week Commences with Presentation From Apple Logo Designer Rob Janoff |url=https://www.emu.edu.tr/en/news/news/6th-emu-international-career-week-commences-with-presentation-from-apple-logo-designer-rob-janoff/1206/pid/2496 |url-status=live |archive-url=http://web.archive.org/web/20240214183328/https://www.emu.edu.tr/en/news/news/6th-emu-international-career-week-commences-with-presentation-from-apple-logo-designer-rob-janoff/1206/pid/2496 |archive-date=2024-02-14 |access-date=2024-02-14}}</ref> |
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==References== |
==References== |
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https://www.forbes.com/sites/willburns/2018/03/26/rob-janoff-and-the-fascinating-true-story-behind-his-original-apple-logo-design/ |
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{{Reflist}} |
{{Reflist}} |
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Revision as of 21:05, 21 March 2024
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Rob Janoff is an American graphic designer of corporate logos and identities, printed advertisements and television commercials. He is known for his creation of the Apple logo.[1] In 1977, Janoff worked for Regis McKenna as an art director and was tasked to design the logo for Steve Jobs of Apple Computer, creating an apple with a bite out of it. The bite was included so that people did not mistake the apple for a cherry or another fruit.[2] The colored stripes in the logo were to indicate that Apple machines had color screens. Each stripe was printed in its own specially mixed color, which Jobs approved because he felt the more vivid colors improved people's emotional response. Rob also created ads and printed materials for Apple. The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. He later did design work for both IBM and Intel.
Early life
Janoff was born and raised in Culver City, California.[3][better source needed] He obtained his degree from San Jose State University where he initially majored in industrial design. After later realizing that this was not the area of study he was particularly interested in, Janoff then focused on graphic design.[3]
Career
| This article contains wording that promotes the subject in a subjective manner without imparting real information. (May 2020) |
In 1970, upon graduating from San Jose State University, Janoff began working for a number of small Silicon Valley agencies. In 1977, he joined Regis McKenna located in Palo Alto, California. While working in this position he was chosen to design the corporate identity package for Apple Computer.[4]
Janoff later worked for agencies established in New York City and Chicago such as Chiat/Day where he designed print, TV advertising and branding for numerous national and international clients.
Over the past six years he has established a digital agency with his Australian business partner, Joel Bohm.
In 2019, Rob published his book Taking a Bite out of the Apple: A Graphic Designer's Tale, which is a nonfiction memoir aimed at young adults.[5]
As of 2024, Rob resides in Chicago, but he travels extensively as part of his work creating branding outcomes for companies across a broad range of industries. He is also a speaker who has delivered keynote addresses and classes in design for universities and academic facilities, including the Eastern Mediterranean University in Cyprus.[6]
References
- ^ "I invented... the Apple logo", Mat Rodbard, Sync Magazine
- ^ Interview with Rob Janoff, CreativeBits Design Community
- ^ a b "Rob Janoff- International Logo Designer". Rob Janoff. Retrieved 28 April 2017.
- ^ Burns, Will (March 26, 2018). "Rob Janoff And The Fascinating True Story Behind His Original Apple Logo Design". Forbes. Archived from the original on 2024-01-24. Retrieved 2024-02-14.
- ^ Janoff, Rob (2019). Taking a Bite out of the Apple: A Graphic Designer's Tale. Balestier Press. ISBN 9781911221616.
- ^ "6th EMU International Career Week Commences with Presentation From Apple Logo Designer Rob Janoff". March 14, 2018. Archived from the original on 2024-02-14. Retrieved 2024-02-14.