Transogram
Transogram was an American producer of toys, games and other leisure products from the early 20th century to circa 1970. It is best known for such long-produced games as Tiddledy Winks and Game of India, as well as such baby-boomer favorites as Green Ghost and television tie-in board games for such characters and series as Adam Ant, The Flintstones, Gomer Pyle, U.S.M.C., Perry Mason and Tom and Jerry.
History
Founded in the early 1900s as the Friction Transfer Pattern Company, which manufactured embroidery patterns, after young employee Charles S. Raizen found a method of transferring images using friction. The company had greater success after discovering children enjoyed transferring patterns, and the company shifted toward products such as Art-Toy Transfer Pictures. In 1917, Raizen bought the company and renamed it Transogram. The Manhattan-based company[1]
By 1936, it had a subsidiary, the National Assembly Company, that moved to the Karpen Building at 37-08 Northern Boulevard in the Long Island City neighborhood of the New York City borough of Queens.[2]
In early 1939, it announced that its new game Movie Millions would have an marketing push, headed by advertising manager Lee Sheldon, in magazines, trade magazines, newspapers and radio. [3] By mid-1948, Harold Ross, formerly of Kermin, Thall and Lavelle, had joined as advertising art director.[4] In 1956, Jack Arnold, former advertising manager of Saxon Paper Corp., joined Transogram as advertising manager.[5]
By 1956, the company was located at 200 Fifth Avenue.[6]
Products
- Pyrocon plastic modeling prodcuts[6]
Charles S. Raizen
Raizen and his wife were living in New Rochelle, New York, in 1958 when their son Roy R. Raizen became engaged. A graduate of the Salisbury School in Connecticut and of Lafayette College, and a U.S. Army first lieutenant who had been stationed in Europe, Roy Raizen was a vice president of Transogram at the time.[7]
References
- ^ "New Incorporations > Capital Increases". The New York Times. June 22, 1920. p. 26. Retrieved December 16, 2017. (abstract; full article requires subscription)
- ^ "Canadian Agency Moving". The New York Times. August 20, 1936. p. 35. Retrieved December 16, 2017. (abstract; full article requires subscription)
- ^ "News and Notes of the Advertising Field". The New York Times. February 3, 1939. p. 34. Retrieved December 16, 2017. (abstract; full article requires subscription)
- ^ "Advertising News and Notes". The New York Times. August 13, 1948. p. 24. Retrieved December 16, 2017. (abstract; full article requires subscription)
- ^ "Advertising & Marketing". The New York Times. August 10, 1956. p. 28. Retrieved December 16, 2017. (abstract; full article requires subscription)
- ^ a b "Plastic Modeling Intrigues Children". The New York Times. July 24, 1956. p. 28. Retrieved December 16, 2017. (abstract; full article requires subscription)
- ^ "Nancy F. Barovick Prospective Bride". The New York Times. March 16, 1958. p. 100. Retrieved December 16, 2017. (abstract; full article requires subscription)
External links
- Charles Raizen interview on his views on toy industry, in Auerbach, George (July 5, 1953). "Big Year Forecast for Toy Industry". The New York Times. p. 88. Retrieved December 16, 2017. (abstract; full article requires subscription)