KCVV

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KSAC
Broadcast areaSacramento, California
Frequency1240 kHz
Programming
FormatGospel
Ownership
OwnerDiamond Broadcasting
History
First air date
March 1937
Call sign meaning
K SACramento
Technical information
ClassC
Power1,000 Watts
Links
Websitehttp://www.1240talkcity.com

KSAC 1240 is a radio station in Sacramento, California. The station was formerly KROY from 1937 to 1982. Throughout its early years KROY had been host to a number of formats, dating back to the "swing era." By 1960, the format had been changed to “top 40.” From the fall of 1968 until well into the 1970s, KROY was the number 1 rated radio station in Sacramento. Its branding today is "Talk City."

Overview

The usual lineup consists of progressive talk shows such as one hosted by Christine Craft, famous for her sexual harassment suit against KMBC (Kansas City) in the early 1980s, and another hosted by former Air America host Mike Malloy. KSAC is also the flagship station of the Sacramento State University athletic programs. KSAC was the Sacramento Station for Oakland Athletics baseball during the 2006 season but lost the rights to KHTK. On January 2,2007 they dropped ABC News in favor of local news and USA Radio News on weekends. On October 8, 2007 they picked up CBS news.

KSAC used to compete for the progressive talk audience with KCTC 1320AM; the latter has switched from being an Air America affiliate to an ESPN radio affiliate in 2007. Since the departure of KCTC, KSAC's rating have improved in the last ratings book they were at a 1.3 for a previous year ago where they were at a rating of 0.4.*[1] According to Peter. B. Collins. KSAC had strong programming and competitive ratings, but lost money.

Christine Craft

On September 10th, Christine Crafts show went on vacation and her show was temporarily replaced with Peter B. Collins. The show had planned to change from three hours to a lone hour. She continued to fill in at KGO 810am on her "vacation." On October 13,2007 KSAC's station manager Paula Nelson announced that The Christine Craft Show would no longer be on the air after the parties were unable to reach a contract agreement. Nelson apparently had offered the one-hour slot contingent upon Ms. Craft's ability to secure sponsors. Neither side has shown any sign of will. Ms. Craft remarked "I have very much enjoyed three years of working at KSAC and getting the local progressive community organized and active. And I have nothing bad to say about Paula. I'm glad she gave me the opportunity.[1]" The Peter B. Collins Show became the permanent replacement in the 3-6pm PT time slot as of the announcement on October 13, 2007.

The Switch to Gospel

For two months, beginning on February 12, 2008, rumors that KSAC would switch from progressive talk to gospel flew. The Sacramemto Bee confirmed those rumors [2] on March 28, 2008. The switch happened early Sunday Morning on March 30th, 2008.

References

External links