1-2-3.tv

from Wikipedia, the free encyclopedia


Infobox radio tower icon
1-2-3.tv
Station logo
TV station ( private law )
Program type Teleshopping
reception DVB-T , cable & satellite
Start of transmission October 1, 2004
owner 1-2-3.tv GmbH
executive Director Jörg Simon
List of TV channels
Website
Logo of 1-2-3.tv HD since June 1st, 2013

1-2-3.tv is an interactive teleshopping channel that mostly sells its items according to the principle of an auction . The station, based in Grünwald near Munich, sees itself as a multichannel auction house and can be received in a total of more than 35 million households in Germany and Austria. The broadcaster broadcasts its offerings in analog and digital cable as well as via the ASTRA 1N satellite (transponder 1.103, downlink frequency 12460.50 MHz, MS / s 27.5, FEC 3/4, horizontal polarization, position 19.2 ° East). 1-2-3.tv has been broadcasting its programs in HD quality since June 2013. In addition, more than half a million television households in Berlin / Brandenburg receive 1-2-3.tv via DVB-T (channel 59 via the transmitter locations Alexanderplatz (10 kW) and Schäferberg (5 kW)). The station can also be viewed daily between 6 a.m. and 2 a.m. via live stream on the Internet, mobile or via apps.

The operator of the program is 1-2-3.tv GmbH based in Grünwald near Munich , which was founded in spring 2004.

history

The station started its operations on October 1st, 2004. At first there were only sales according to the auction principle; from 2005 also reverse auctions as well as the possibility of bidding over the Internet .

1-2-3.tv - production

The sales channel also cooperated with the private broadcaster ProSieben , with whom it produced the “ProSieben auction house” according to the well-known principle in a studio adapted to ProSieben . The collaboration was initially discontinued on April 30, 2007 and resumed on June 15, 2009. On September 16, 2009, the auction house switched from ProSieben to RTL II , where a three-hour live program is broadcast on 1-2-3.tv in the morning.

1-2-3.tv has been broadcasting its program in HD since June 1, 2013. In the fall of 2013, 1-2-3.tv launched an iOS application for iPads and shortly afterwards with an iPhone version. In 2014, the mobile offer was completed by an Android app. Further innovations were due in autumn 2015 with the publication of a smart TV and HbbTV app. The live stream of the auction offer integrated in the application enables customers to order directly in the familiar TV environment via the shop, which is open at any time, without the need for a PC or tablet. For the concept of an innovative, personalized real-time customer approach, 1-2-3.tv received the “Personalization Award 2014” in the category Best Practice in the area of ​​multi-channel customer approach.

The station in numbers

In the 2009 financial year, the station achieved sales of 92 million euros, an increase of 6 percent over the previous year. The station was able to generate an EBITDA of 3.4 million euros. At the end of 2009, the station had 1,001,000 registered customers.

On August 12, 2007, Premiere AG took a 14.4 percent stake in the shopping channel, for which Premiere paid an estimated 10 million euros. The pay TV broadcaster wanted to include the offer in its subscription packages. Based on the Premiere offer, the value of 1-2-3.tv works out at around 70 million euros. After Premiere had completely written off its stake in 2008 , the company, renamed Sky Deutschland , parted with its shares again in 2009.

For 2015 the company reports net sales of EUR 108 million.

The ownership and ownership structure of 1-2-3.tv GmbH changed in October 2016. ARCUS Capital AG took over the company together with BE Beteiligungen Fonds GmbH & Co. KG from the previous financial investors Wellington Partners, Target Partners and Cipio Partners .
As previous shareholders of 1-2-3.tv Iris Capital, Paris, co-founder Henning Schnepper and broadcaster managing director Iris Ostermaier are also involved in the new operating company. The parties have agreed not to disclose the purchase price. The transaction is subject to the approval of the relevant competition authorities.

Sales types

€ 1 auction

In the so-called € 1 auction , the respective item is initially offered at a starting price of one euro. Callers can now bid within a certain period of time. The highest bidder receives the product at the price at which the lowest successful bid was. This type of auction is rarely used today.

Fall price auction

In contrast, reverse auctions, known by the broadcaster as price drop auctions , are the most common type of auction. Based on a starting price defined by 1-2-3.tv , the product price falls at regular intervals by a certain amount. The viewers can call and bid at the price that is currently in effect, and they will be awarded the contract immediately. The auction ends when as many bids have been submitted as there are items. The price that all buyers must pay is determined by the lowest markup for this item.

Buy it now

Some products can be ordered at any time at a fixed price from the service hotline or in the Internet shop. This price is usually slightly higher than the final price of an auction.

criticism

This article or the following section is not adequately provided with supporting documents ( e.g. individual evidence ). Information without sufficient evidence could be removed soon. Please help Wikipedia by researching the information and including good evidence.

1-2-3.tv usually gives a reference price for each item as a comparison. This is either referred to as the " recommended retail price " (RRP), the " market price " or simply the "starting price". The moderators often give the impression that this reference price is the usual price for the product. These are often moon prices , completely inflated information that is not required in traditional retail for comparable products. These are, for example, MSRPs of electrical devices such as cell phones that are several years old, which have since been sold for a fraction of the original price due to the usual drop in prices in retail outlets. Often “special contracts” are also mentioned, which are intended to prove without further arguments that, for example, a watch can now be sold for € 60 instead of € 600. In addition, there are often discontinued models in the broadcaster's range, for which the originally applicable EIA is mentioned. Exaggerated reference prices are also given for unknown watch brands whose names are supposed to simulate tradition. Occasionally it is also claimed that the models could later be resold by the buyer for significantly higher prices, or that the value would increase significantly in the future, e.g. B. with gold coins due to the rising gold price. Some products are also ascribed effects that are not scientifically proven, for example: magnetic bracelets, activated water or toothpaste.

The implementation of the program does not differ that much from typical teleshopping. The classic presentation and explanation of the goods, which is typical for a teleshopping broadcaster, now takes up more and more airtime at 1-2-3.tv compared to the start of broadcasting. Electrical devices such as hedge trimmers, for example, are seldom demonstrated in operation, but rather standing on the presentation table and advertised in a pre-produced video feed.

Some shows at 1-2-3.tv play with elements typical of call-in sweepstakes broadcasts . These include the time pressure of an auction, committed calls for calls by the moderators and product presentations that change at high speed.

Moderators

Moderators are (as of June 2020):

  • Robin Bade
  • Max Schradin
  • Christian Giese
  • Steffen Wischmann
  • Johannes Riehm
  • Benedikt Garsky
  • Nicole Faupel
  • Norman Magolei
  • Tanja Nowak
  • Daniel Pesch
  • Ricky Harris
  • Marcel Schenk
  • Agnes Zimmermann

Web links

Individual evidence

  1. ↑ a b c Imprint. 1-2-3.tv, accessed April 2, 2019 .
  2. ↑ https://www.1-2-3.tv/Ueber-1-2-3.tv/Presse/Archiv/
  3. ↑ Entry on medienhb.de
  4. ↑ Company. 1-2-3.tv, accessed on August 11, 2012 .
  5. ↑ 1-2-3.tv-Presse: 1-2-3.tv HD starts on June 1st, freely receivable on ASTRA
  6. ↑ digitalfernsehen.de: 1-2-3.tv HD starts unencrypted via Astra
  7. ↑ https://www.1-2-3.tv/ueber-1-2-3.tv/unternehmen/ueber-uns/?o2c_redirector=196
  8. ↑ http://www.prudsys.de/nc/unternehmen/presse/artikel/article/best-practice-im-bereich-multi-channel-kundenanssprache-1-2-3tv-erhaelt-personalisation-award-2014.html
  9. ↑ - ( Memento from October 12, 2016 in the Internet Archive )
  10. ↑ Premiere participates in 1-2-3.tv
  11. ↑ Sky separates from 1-2-3.tv
  12. ↑ https://live-cms.1-2-3.tv/1-2-3.tv/upload/content_seiten/presse_archiv/PM_123tv_Erresult_2015_160503.pdf
  13. ↑ http://neuhandeln.de/1-2-3-tv-mehr-apps-mehr-reichweit-mehr-umsatz/
  14. ↑ http://www.dwdl.de/nachrichten/58381/auktionssender_123tv_bekommen_neue_besitzer/
  15. ↑ http://www.digitalfernsehen.de/1-2-3-tv-Shopping-Kanal-bekommen-neuen-Besitzer.145399.0.html
  16. ↑ a b c Participation information on the 1-2-3.tv website
  17. ^ Judgment of the Hamm Higher Regional Court: Advertising for "therapeutic" magnetic jewelery is not permitted. Retrieved April 5, 2020 .
  18. ↑ Aquapresen Shop Home - Regenerative natural products. Accessed April 5, 2020 (Swiss Standard German).
  19. ↑ Cleaning technology: Because of "activated water". July 2, 2013, accessed on April 5, 2020 (German).
  20. ↑ Pharmacy Adhoc: Curaprox : Warning about "healing toothpaste". Retrieved on February 25, 2020 (German).