Activia

logo

Activia as it is distributed in Austria

Activia is a probiotic dairy brand owned by the French group Danone .

properties

Activia is marketed as a health-promoting product ( functional food ) that is supposed to stimulate digestion . Activia products contain bacteria of the strain Bifidobacterium animalis DN 173 010. Danone claims that the bacteria are supposed to eliminate indigestion and irregularities in the digestion. Actual functionality of this product is not considered proven.

In 2010, Danone withdrew its filings from the European Food Safety Agency (EFSA) to confirm Activia's supposed health benefits. In France and Great Britain, the group also refrained from promoting the alleged digestive effects in commercials.

variants

A bottle of Activia from Russia

Activia products are sold in more than 70 countries. The range of products varies depending on the country.

In France , besides various yoghurt products, there are also some types of quark as well as "Activia à verser" ("Activia for pouring"): semi-liquid yoghurt z. B. for muesli and breakfast cereals .
In the UK , the range of products on offer is wider. It includes semi-hard yogurt in several flavors (mango, fig and rhubarb) as well as intensely creamy yogurt and yogurt with fruit layers.
In Brazil , both yogurt and yogurt drinks can be found on department store shelves. In addition to the common fruit flavors around the world, there are also some unique varieties such as carrots with honey. The low-fat variant is marketed as "0%".
In Russia and the other CIS countries , yogurts with pieces of pineapple and dried apricot can be sold.
In Romania , Bulgaria and Croatia , the products include semi-solid yogurts ( muesli , strawberries, peach and plum) and yogurt drinks (cereal, strawberry-kiwi and cherry-vanilla).
In South Africa , the product range includes pear, mango, dried apricot, kiwi, fiber and plum flavors.
In Spain , variations with blackberries, strawberries, peach and kiwi are the most popular, but there are over 56 different flavors.

Web links

International web presence of Activia

Individual evidence

↑ MB Katan (2008): The probiotic yogurt Activia shortens intestinal transit, but has not been shown to promote defecation . In: Ned Tijdschr Geneeskd 152 (13); Pp. 727-730; PMID 18461886
^ Danone changes Actimel advertising Spiegel Online from April 15, 2010
↑ All pack sizes and flavors ( Memento from December 28, 2010 in the Internet Archive )

[1] MB Katan (2008): The probiotic yogurt Activia shortens intestinal transit, but has not been shown to promote defecation . In: Ned Tijdschr Geneeskd 152 (13); Pp. 727-730; PMID 18461886

[2] Danone changes Actimel advertising Spiegel Online from April 15, 2010

[3] All pack sizes and flavors ( Memento from December 28, 2010 in the Internet Archive )