Adidas Stan Smith
The Stan Smith is a tennis shoe from the German sporting goods manufacturer Adidas .
Adidas developed the shoe in 1971 together with the “Nastase” model for tennis players Stan Smith and Ilie Năstase , who faced each other in the 1972 finals at Wimbledon and won a double together in the same year. Ever since Robert Haillet withdrew - after whom Adidas named a shoe that was almost identical in 1965 - Horst Dassler had been looking for new active athletes whose name he could use. Daniel Dell, an American tennis manager, suggested the American Stan Smith. This accepted the offer to get royalties for the use of his name. For Adidas, the shoe was a market opener in the United States.
The shoe is largely similar to the Adidas Superstar basketball shoe developed in 1969 , from which the sole, heel and side panels come. Unlike the Superstar , the Stan Smith doesn't have a hard rubber cap on the front, but a leather part. Unlike the other models, the Adidas trademark - the three stripes - is not sewn on the side, but punched into the upper material, initially leather, in the form of three rows of small holes.
When the hip-hop culture discovered the Adidas brand in the 1990s, Adidas began releasing the Stan Smith, Superstar and other products as " Adidas Originals ". By 2005, Adidas had sold 40 million pairs of the model. Special models with different color and material combinations were offered, such as the Adicolor - which was supplied with colors for self-painting - or a model with a green surface and a picture of Kermit the frog .
Web links
Individual evidence
- ↑ Barbara Smit 2005: Three strips against Puma , Campus Verlag, ISBN 3-593-37691-1 , p. 94f
- ↑ a b Barbara Smit 2005: Three strips against Puma , Campus Verlag, ISBN 3-593-37691-1 , p. 96f
- ↑ Thomas Gad 2005: 4D-Branding , MI Wirtschaftsbuch, ISBN 3-636-03042-6 , p. 85