Agricultural Today
Under the media brand " Agrarheute - Agriculture in a nutshell", Deutscher Landwirtschaftsverlag GmbH provides specialist information on the industry in various channels.
The brand emerged from a merger of the news portal Agrarheute.com and the national specialist magazines dlz , Agrarmanager and joule. The relaunch of the previously independently operating dlv products took place in November 2017. Agrarheute picks up on current events, innovations and problems from the areas of politics and society, markets and trends, management, animal husbandry, crop production, technology and energy and presents them across all channels. The target group primarily includes practicing farmers. But agricultural managers from farms in German-speaking countries as well as members from upstream and downstream areas of agriculture should also be addressed. According to IVW January 2018, the sold circulation of Agrarheute-Magazin was 45,088 copies in the first quarter of 2018, the widespread circulation was around 53,000 copies. Together with Agrarheute-Kompakt, the dlv achieved a widespread circulation of 121,000 copies. With 7.55 million page impressions and 1.88 million visits ( IVW July 2017), the online portal Agrarheute.com is, according to the German publisher, the largest website for the agricultural sector with the widest range. In November 2017 Agrarheute.com was ranked 8th among online specialist media in Germany.
Agrarheute.com
Agrarheute.com is a multimedia news portal for agriculture created in 2007 by the German Agricultural Publishing House ( DLV ) and online since 2007. About 70% of users are farmers. It is looked after by its own editorial team made up of journalists and agricultural engineers. The offer includes links to mobile apps and the used machine portal technikboerse.com as well as the social community landlive.de .
Agrarheute.com had around 356,000 visits in July 2010, according to IVW .
In 2012, the website received the “Specialist Medium of the Year - Award of the German Trade Press” in the Agriculture / Food category as the most successful agricultural news portal. The portal is characterized by a high degree of multimedia and is a "pioneer of web TV" for the agribusiness.
Web links
Individual evidence
- ↑ Agrarheute Mediadaten 2018 ; accessed on 01/10/18
- ↑ Agrarheute Mediadaten 2018 ; accessed on 01/10/18
- ↑ Agrarheute.com IVW
- ↑ Agrarheute Mediadaten Online 2018 ; accessed on 01/10/18
- ↑ IVW figures November 2017
- ↑ Agrarheutecom.html. In: dlv.de. Deutscher Landwirtschaftsverlag , accessed on January 10, 2018 .
- ↑ Landwirtschaftsverlag makes Deininger the online boss. In: wuv.de. Advertise & Sell , August 26, 2010, accessed January 10, 2018 .
- ↑ Awards: Specialist Medium of the Year - Winner History - Winner 2012. In: deutsche-fachpresse.de. Retrieved January 10, 2018 .