Allegro (Internet auction house)
| Allegro Sp. Z oo
|
|
|---|---|
 |
|
| legal form | Sp. Z oo |
| founding | 1999 |
| Seat |
Poznan , Poland
|
| Number of employees | > 300 (2006) |
| sales | 2.5 billion zł (2006) |
| Website | www.allegro.pl |
Allegro is the largest Polish internet auction platform . Its still dominant position in Poland can be explained, among other things, by its early online presence (1999) and the resulting level of awareness. Also been established, the company has since mid-2006 in the Czech Republic (Aukro.cz), in Hungary (TeszVesz.hu), Russia (molotok.ru) and in Ukraine (Aukro.ua).
history
Animated by the success of eBay in the USA, the auction house Allegro was founded in 1999 by QXL Poland, the Polish division of the British company QXL Ricardo, which specializes in internet auction houses , while the big competitor eBay.pl only followed in 2005.
Allegro's fixed assets were initially only 4,000 złoty , and at the beginning of 2000 Allegro had only 8 employees. At the beginning of 2001, the working capital was increased to around 50,000 zlotys, and by the end of 2006 the auction house had over 300 employees for service, security, advice and other responsible employees.
In 2004 Allegro had a turnover of 831 million zloty, and in 2005 (with over 25 million transactions) it was already 1.5 billion zloty, in 2006 (with around 46 million transactions) 2.5 billion zloty.
popularity
The auction house cooperates with many Polish websites, for example the popular internet portals onet.pl (the second most visited internet portal in July 2006), Wirtualna Polska (the third most visited internet portal in July 2006) and Interia.pl (the fourth most visited internet portal in July 2006), but also the website of the media group Agora SA gazeta.pl or nasza-klasa, the second largest web-based social network in Poland.
Allegro's market share in Poland was around 53 percent in mid-2006, compared to ebay.pl's share of around 13 percent.
There are currently over 5 million registered users at Allegro.pl alone.
Allegro is represented under the following domains in these countries.
- Czech Republic - Aukro.cz
- Hungary - Vatera.hu (Other domains in Hungary: TeszVesz.hu , Grando.hu , Arukereso.hu , Lealkudtuk.hu , OLX.hu )
- Ukraine - Aukro.ua
- Romania - OLX.ro , FashionDays.ro , Autovit.ro
- Slovakia - Aukro.sk
Web links
Footnotes
- ↑ Obroty Allegro Równe hipermarketom
- ^ Heise.de: dispute over ownership of the Polish auction site Allegro.pl. August 30, 2004
- ↑ Megapanel PBI / Gemius