Andreas Herrmann (economist)
Andreas Herrmann (born October 15, 1964 ) is a German business economist . He is the head of the research center for customer insight at the University of St. Gallen .
biography
Herrmann studied business administration at the Scientific University for Management in Koblenz (WHU) and received his doctorate in 1991; In 1996 he received the Venia for business administration at the University of Mannheim . From 1997 Herrmann held the chair for general business administration and marketing at the University of Mainz . In 2001 he moved to the University of St. Gallen.
He has published in well-known journals, including the Journal of Marketing and the Journal of Marketing Research .
In the Handelsblatt Betriebswirte Ranking 2009, which analyzes the research performance of 2,100 business economists in Germany, Austria and German-speaking Switzerland based on the quality of publications since 2005, it came in 8th.
Web links
- Curriculum vitae on the website of the Research Center for Customer Insight at the University of St. Gallen ( Memento from March 7, 2011 in the Internet Archive )
Individual evidence
- ↑ Handelsblatt.com: Handelsblatt Betriebswirte-Ranking 2009 ( Memento from May 23, 2009 in the Internet Archive )
| personal data | |
|---|---|
| SURNAME | Herrmann, Andreas |
| BRIEF DESCRIPTION | German business economist |
| DATE OF BIRTH | October 15, 1964 |