Kick-off (television broadcast)
The kick-off was the title of a sports program on the RTL broadcaster , which has been reporting on the first Bundesliga since 1988. It was the first regular football broadcast on commercial television .
history
The rights holder DFB had previously sold the broadcasting rights for the first exploitation of the Bundesliga to ARD, for the last time in the 1987/88 season for 18 million DM. There were other interested parties from 1984 with the start of private television in Germany. This emerging competition should drive up the price of first exploitation rights.
Under the name Anpfiff , RTL had already reported on a Bundesliga game in 1986 - and one that was not shown in the ARD sports show. It was not until two years later that the Cologne-based commercial broadcaster secured the first exploitation rights to the Bundesliga for 135 million DM and began broadcasting on February 13, 1988. Since the commercial broadcaster was not yet available terrestrially everywhere , the ARD was also allowed to continue its sports show from the Bundesliga report. The broadcast covered a time frame of up to three hours on Saturdays when games were in play. From 1988 to 1992 the kick-off was moderated by the then RTL sports director Ulrich Potofski . The show was equipped with entertainment elements; In the early days Günter Netzer and Erika Berger were regular studio guests.
Although RTLplus was later allowed to report exclusively on a game, kick-off was only able to reach up to 1.9 million viewers for technical reasons. At the same time, viewing participation at the sports show fell from 3.5 million to 500,000 viewers at times. The high costs for the transmission rights could not be brought in due to the viewer-related advertising, so that the program was in deficit from the start. From the Bundesliga season 1991/92, RTLplus left the rights to the Saturday games to ARD and only reported on the “floodlight games” on Friday evening. Corresponding considerations had already been made a year earlier.
RTL used the name Anpfiff until March 17, 1998 (last broadcast of a UEFA Cup game: Schalke 04 - Inter Milan) for their live broadcasts and later for their computer manager games.
Web links
Individual evidence
- ↑ Klaus Schmeh, Title, Goals, Transactions - A Look Behind the Scenes of the Football Business , 2005, p. 82 f.
- ↑ "My God, they're dead" 11freunde.de December 26, 2011
- ↑ Be strong where the ball is zeit.de July 29, 1988
- ↑ Ten Günter Netzer Stories You Didn't Know Yet! tz.de April 23, 2012
- ↑ Jörg Hagenah, Social Change and Media Use in the Federal Republic of Germany , 2006, p. 107