Armin Reins

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Armin Reins (born May 29, 1958 in Varel ) is a German entrepreneur, author and brand strategist .

Life

Reins completed his training in visual communication at the Berlin University of the Arts (now UDK Berlin) and then started working as a copywriter at Dorland in Berlin and McCann-Erickson in Hamburg. Before founding his own brand and communication agency together with Veronika Classen in 2005, he had already worked as Creative Director at Lowe, Lürzer and Michael Conrad & Leo Burnett and as Managing Director at DMB & B and Wilkens Ayer.

Reins is committed to better quality training. In 1998 he founded Texterschmiede eV, the first school for young German copywriters (together with Detlef Gerlach and Veronika Classen). He was a member of the board there until 2013.

Publications

  • Armin Reins (Ed.): The murderer torch . Verlag Hermann Schmidt, Mainz 2003, ISBN 3-87439-607-X .
  • Armin Reins (Ed.): Corporate Language . Verlag Hermann Schmidt, Mainz 2006, ISBN 3-87439-669-X .
  • Armin Reins, Veronika Classen: German for residents: From Schwall German to Krass German to SIMS German and Wellness German: the 15 new Germans . Fischer paperback, 2007, ISBN 978-3-596-17236-8 .
  • Armin Reins, Veronika Classen (ed.): The cream cuts . Verlag Hermann Schmidt, Mainz 2010, ISBN 978-3-87439-790-2 .
  • Armin Reins, Veronika Classen: German for residents: From Schwall German to Krass German to SIMS German and Wellness German: the 15 new Germans . 1st unaltered reprint edition. Fischer Taschenbuch, 2015, ISBN 978-3-596-30281-9 .
  • Armin Reins, Veronika Classen, Géza Czopf: TEXT $ ELLS . Verlag Hermann Schmidt, Mainz 2015, ISBN 978-3-87439-808-4 .

Web links

personal data
SURNAME Reins, Armin
BRIEF DESCRIPTION German entrepreneur, author and brand strategist
DATE OF BIRTH May 29, 1958
PLACE OF BIRTH Varel