Ata (abrasive)

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ATA scouring powder
ATA, Dixin, bleaching soda - handle things !, in Reisholzer Hafen

Ata ( original spelling: ATA) is a scouring agent marketed by Henkel since 1920 that originally consisted only of sand and soda . Ata was Henkel's first household cleaner in 1920 .

history

The product was launched on June 1, 1920 and initially offered in a printed folding box , but in 1924 it was sold in an unusual cast cardboard bottle. Until 1935, it was manufactured in Henkel's main factory in the soap and soda factory in Düsseldorf-Holthausen . In 1934 the construction of an own Ata factory was started there.

At the same time, from 1923, Ata was manufactured in the Henkel factory for the production of detergents and cleaning agents in Genthin . Since the production area for Ata was in the Soviet zone after the Second World War , the Genthin plant passed to the province of Saxony-Anhalt as public property . From 1947 it traded as "Industrie-Werke Sachsen Anhalt, Waschmittelwerk Genthin, Halle headquarters" and from 1948 as the "Association of Volkseigener Betriebe Sapotex, Persilwerk Genthin". In the GDR it was renamed “VEB Persil-Werk, Sitz Genthin” in 1952, and from 1957 it was finally called “VEB Waschmittelwerk Genthin”. Ata was manufactured there by VEB Waschmittelwerk Genthin under the well-known brand name. After reunification , the plant was taken over by Henkel again in November 1990, and Ata production in eastern Germany ceased in 1991.

Current product

In Germany, the abrasive was marketed by Henkel as Sidol ATA in 2017, and then as Bref Power ATA since around 2018 . In Austria it has been called Bref Citrus since at least 2012 and Ata has other ingredients according to the declaration list according to the detergent regulation . In Bref Citrus, for example, benzenesulfonic acid, C10-13-alkyl derivatives and sodium salts are not used, and the weight percentages are not identical for the remaining ingredients.

literature

Web links

Commons : Ata (abrasive)  - Collection of images, videos and audio files

Individual evidence

  1. ↑ Christina Brede, Das Instrument der Sauberkeit , p. 248 ( limited preview in the Google book search).
  2. ^ Rüdiger Liedtke: Who owns the republic ?: the corporations and their interdependencies: names - numbers - facts: 9̀4 , Eichborn, 1993, ISBN 3-82181332-6 , p. 194.
  3. ↑ Wilfried Feldenkirchen, Susanne Hilger, Henkel KGaA: People and Brands: 125 Years of Henkel, 1876-2001 , Henkel KGaA, 2001, ISBN 3-92332479-0 , p. 81.
  4. ↑ http://www.rheinische-industriekultur.de/objekte/duesseldorf/Henkel_geamt/henkel.html
  5. ↑ a b c http://www.merte.de/BE/archiv/39307-01.htm
  6. ↑ http://www.ww-genthin.de/de/ueberuns/historie/ Historie Waschmittelwerk Genthin GmbH
  7. ↑ Henkel Germany: Sidol ATA Scheuer-Pulver ( Memento of the original from July 5, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. ; accessed on December 15, 2015. @1@ 2Template: Webachiv / IABot / www.henkel-reiniger.de
  8. ↑ Henkel Germany: Bref Power ATA scouring powder ( Memento from August 20, 2018 in the Internet Archive )
  9. ↑ Henkel Austria: Bref ( Memento of the original from July 10, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. ; Retrieved July 30, 2012. @1@ 2Template: Webachiv / IABot / www.henkel.at