August Adolphus Busch
August Adolphus Busch (born June 15, 1964 in St. Louis in the US state of Missouri) is a former American brewery entrepreneur. He was the last CEO of the Anheuser-Busch Companies from the founding Anheuser-Busch family.
Life
Busch is the great-great-grandson of Adolphus Busch and the great-great-great-grandson of Eberhard Anheuser . He is a son of Susan Busch (née Hornibrook) and August Anheuser Busch (* 1937). Busch's parents divorced when he was five years old; after that he lived with his mother. Most of the time he spent with his father in the brewery; the relationship was therefore largely professional-oriented. "
After graduating, he followed the family tradition and worked first as a brewery apprentice in the malt house , then as an intern in the center for yeast cultivation and later as a foreman in the packaging and shipping department. In 1989 he went into marketing and developed the new Bud Dry variety , which after initial successes flopped over the long term.
literature
- Peter Hernon & Terry Ganey, Under the Influence: The Unauthorized Story of the Anheuser-Busch Dynasty , Avon Books, 1992
- Patricia Sellers: BUD-WEIS-HEIR August Busch IV is rebellious, risk-taking - and (nearly) ready to rule the world's largest brewer . In: Fortune Magazine , January 13, 1997. Retrieved December 24, 2010.
- Business week ; November 11, 2002
- Forbes ; March 3, 2006
- Julie Macintosh , Dethroning the King: The Hostile Takeover of Anheuser-Busch, An American Icon , John Wiley & Sons, Inc, 2010
- William Knoedelseder , Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer , HarperBusiness, 2012
Individual evidence
- ↑ a b Patricia Sellers: Bud-Weis-Heir August Busch Iv Is Rebellious, Risk-Taking - And (Nearly) Ready To Rule The World's Largest Brewer . In: CNN , January 13, 1997.
personal data | |
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SURNAME | Busch, August Adolphus |
BRIEF DESCRIPTION | American brewery owner |
DATE OF BIRTH | June 15, 1964 |
PLACE OF BIRTH | St. Louis |