Austrian Internet Monitor

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The AIM - Austrian Internet Monitor -Consumer is a study that appears quarterly and gives an insight into the usage behavior of the Austrian population on the basis of 12,000 interviews per year (3,000 per quarter). The study is carried out by the Austrian market research institute Integral representative of the Austrian population aged 14 and over.

The AIM-B - Austrian Internet Monitor Business meanwhile provides comprehensive insights into the Internet and telecommunications use of Austrian companies.

General

The AIM monitors the PC - and Internet market , the office and home Internet use, visiting websites and the mobile market . The study is designed as a multi-client study, which means that the costs of the study are shared between all AIM customers.

history

The study was carried out for the first time in 1996, at a time when Internet use within the population was still very low and largely reserved for pioneers. The dynamic development of Internet use can be traced up to the present day using time series that are now more than 10 years old.

The evolution of the Internet was and is in the center of attention. However, the market increasingly had new aspects to offer, which the AIM is continuously measuring: from special usage options such as e-commerce or online banking to the growth of the mobile communications market including the trend in mobile Internet use to increasingly active Internet use under the keyword Web 2.0 .

method

The survey is carried out by telephone using a Computer Assisted Telephone Interview on the basis of 3,000 interviews per quarter, representative of the Austrian population aged 14 and over. The population is the total number of people aged 14 and over who live in a private household in Germany. Residents of institutions in the broadest sense are therefore excluded. Based on the 2001 census , the microcensus carried out by Statistics Austria is used to calculate the population for the representative individual and household samples.

Content

The AIM is a continuous monitoring instrument for the PC and Internet market, private and professional Internet use, visits to websites and the mobile phone market. In addition to the basic questions that are asked in all 12,000 interviews, certain priorities are set each quarter:

in the 1st quarter: In-depth questions about household equipment and type of internet use

in the 2nd quarter: Internet provider: expectations, satisfaction, loyalty

in the 3rd quarter: details on online shopping, e-commerce

in the 4th quarter: details on mobile data services, m-commerce

Further Austrian media usage studies

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