Teletest
The Teletest (own spelling: TELETEST ) is the study to measure the reach of television in Austria . The client is the Teletest working group , an association to which ORF , Seven One Media Austria (marketer of the ProSiebenSat.1 group), IP Austria (marketer of the RTL group ), ATV and ServusTV belong. GfK Austria has been commissioned with the implementation .
Panel
The Teletest panel consists of 1,628 Austrian test households (as of mid-2016). These households, in which around 3,556 people live, represent a total of 3,694,000 TV households. Of these, around 3,239 people are older than 12 years (adults), who are representative of the 7,302,000 Austrians in households with TV sets, and around 317 children from 3 to 11 years of age, who are representative of the 717,000 Austrian children in TV households .
The electronic measurement of ranges and assessments of receivable television stations was introduced in Austria in 1991 by the ORF. AGTT has been the client since the beginning of 2007. In the period from 1981 to 1990, television usage was continuously recorded using a diary (Continuous Infratest KIT), and before that with face-to-face interviews in two to three survey waves per year.
In 2009, AGTT extended the contract with GfK Austria for electronic measurement and evaluation software (Evogenius Reporting and Evogenius Advertising). Since January 1, 2010, the time-shifted television use via HDD has also been included in the rating evaluation in the Teletest . The prerequisite for this was the installation of new TC-Score measuring devices by GfK and the introduction of the new evaluation software. On the day after the broadcast, the available ranges include both linear television use and slightly time-shifted use (VOSDAL = video on same day as live). The final odds include the data of linear TV usage (in "real-time") plus VOSDAL plus the usage of recordings for an additional six days. This determination was made on the basis of international experience, where it was found that almost all time-shifted use takes place within the first week after broadcast.
The panel rotation averages around 15% to 20% per year d. H. a sixth to a fifth of the test households are exchanged every year. These are recruited by GfK with the help of representative surveys. The sample is set up disproportionately according to federal states in order to make the results reliably evaluable for smaller federal states. Distribution of TELETEST households by federal state:
| Vienna: | 324 |
| Lower Austria: | 263 |
| Burgenland: | 109 |
| Styria: | 215 |
| Carinthia: | 120 |
| Upper Austria: | 240 |
| Salzburg: | 119 |
| Tyrol: | 126 |
| Vorarlberg: | 112 |
Establishment Survey
Furthermore, the AGTT extended the contract with IFES on the representative survey of households. This study serves to control and monitor the panel, whereby the television equipment of the households is determined directly by the visit of the interviewer. The collaboration with the Heidelberg Institute Sinus Sociovision, which is majority owned by the Austrian Integral Institute, will also be continued. This makes it possible to make Teletest evaluations according to the Sinus Milieus target group presentation, whereby, in addition to the usual classification into age groups , it is also possible to group according to attitudes and values.
Online video measurement
AGTT has been publishing data from online video measurements since the end of 2016. The measurement method is based on two pillars. On the one hand, there is a standardized, central, server-side census measurement of the accesses from the individual media libraries for each participating publisher. To do this, the individual players (e.g. HTML5 or HbbTV players, TV APPs or APPs for iOS and Android) must be provided with a measurement code. There is also a survey in the GfK online panel . The first pillar provides precise data on the number of calls and usage time thanks to the full survey. Socio-demographic data and data on overlaps come from the second pillar. In addition to the previously common gross views, average reach is also shown for videos . These result from the usage time and are thus directly comparable with the average reach of TV programs. By showing two key figures, it is possible to build bridges both in the online and in the TV world. This logic also applies to the total monthly usage figures. There the usage time, the gross views and the usual “visits” in the online area (called “net views” at AGTT) are shown. The planned merger of this data with the TELETEST panel will create a uniform "currency" in the final stage in which (broadcast) TV and online ranges of television programs can be combined to form a total range.
TELETEST data publications
Due to the high cost of collecting only a few TELETEST data is made available free of charge. In principle, the data is reserved for paying members, license broadcasters as well as advertisers and media agencies. In addition to the AGTT itself, some members publish quota data from their TV stations on their websites and telext offers.
| institution | Links to published data |
|---|---|
| AGTT | Daily TV hit lists for the target group of people older than 12 years, average range DRW in thousands for the channels ORF eins , ORF 2 , ATV , Puls 4 , ServusTV , ATV2 , ProSieben (A + D), Sat.1 (A + D), Kabel eins (A + D), Sixx (A + D), Sat.1 Gold (A + D), ProSieben Maxx (A + D), kabel eins Doku (A + D), RTL (A + D), RTL II (A + D), Super RTL (A + D), VOX (A + D), Nitro (A + D), Comedy Central (A + D), DMAX (A + D), N24 (A + D) , Nickelodeon (A + D), ARD ( Das Erste ), ZDF , 3sat ; TOP3 yesterday ; TOP3 the day before yesterday ; TOP3 the day before yesterday ; TOP 5 weekly ; TV MA channels monthly ; TV MA station 2016 as well as online moving images with TOP10 AGTT streaming by stations with average reach and gross views from Austria. |
| ATV | TOP list (~ 15 programs) for target groups 12+ DRW or market share (MA) in% for 12–49 years. |
| Goldbach Media | [see AGTT] |
| IP Austria | TOP 10 daily, with DRW E 12+ in thousands. MA% for the target groups E 12-49 / E 18-59 / E 18-39 for the channels RTL (A + D), VOX (A + D), SUPER RTL (A + D), NITRO (A + D) and RTL II (A + D). |
| ORF / ORF-Enterprise | ORF media research : broadcasts ORF eins + ORF 2 12+ DRW% / thousand / MA% TOP5 ORF1 / ORF2 / 3sat with MA / DRW thousand + daily reach in% / thousand channels ORF1 + 2 / ORF1 / ORF2 / 3sat TOP10 ORF1 +2 / ORF Top 10: the ORF programs with the greatest reach; ORF Teletext (also via the web) : (12+ DRW% / MA% / Tsd.) On page 376: ORF one yesterday, page 377: ORF 2 yesterday, page 378: ORF one the day before yesterday and two more days back, page 379 : ORF 2 the day before yesterday and two more days back. |
| ServusTV | [see AGTT] |
| SevenOne Media Austria (P7S1P4) | TOP3 with 12-49 DRW thousand / MA% for the channels Puls 4, ATV, ATV2, ProSieben Austria , Sat.1 Austria , Kabel eins Austria , Sixx Austria , ProSieben MAXX Austria and SAT.1 Gold Austria . |
Web links
Individual evidence
- ↑ About AGTT. In: www.agtt.at. Retrieved October 27, 2017 .
- ↑ About AGTT. In: www.agtt.at. Retrieved October 27, 2017 .
- ↑ ORF media research: television research in Austria ( memento of the original from March 4, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. ; accessed on Feb. 20, 2010
- ↑ AGTT: Teletest 2010: Time-shifted television use, new measurement technology, new software. APA -OTS, November 4, 2009, accessed October 27, 2017 .
- ^ GfK: New currency for the television market. GfK Fernsehforschung reports on television usage in Germany with the new TC score measurement system. ( Memento of December 29, 2010 in the Internet Archive ) (PDF; 23 kB), July 3, 2009, accessed on January 19, 2016
- ↑ The TELETEST. TV research in Austria. ORF Medienforschung, November 17, 2017, accessed on November 17, 2017 .
- ↑ Online moving images. AGTT, November 17, 2017, accessed November 17, 2017 .
- ↑ AGTT starts online video measurement. Austria Press Agency OTS AGTT, December 12, 2016, accessed on November 17, 2017 .
- ↑ Sum value from Austria window and Germany edition.
