Teletest working group

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Logo AGTT
Logo TELETEST

The Arbeitsgemeinschaft TELETEST (AGTT) is an association of Austrian television providers based in Vienna , which commissions the survey of audience ratings in the Austrian television market. GfK Austria carries out the measurement under the project name TELETEST .

Members / licensees

Members of the working group TELETEST (AGTT) are ORF / ORF-Enterprise , SevenOne Media Austria (P7S1P4), IP Austria, ATV , ServusTV and, since 2016, the marketer Goldbach Austria and with Nickelodeon and Comedy Central . License transmitter of AGTT the Austrian music channel are gotv and oe24.TV .

All important decisions of the AGTT are made in the board of directors, which is chaired by the chairman. The operational support and handling of the project is carried out by the General Secretariat and the Technical Commission.

tasks

The main task of the AGTT is to commission the electronic measurement of audience ratings. This is carried out under the project name TELETEST by the market research institute GfK Austria. Measuring devices from GfK Telecontrol, which work with the audio matching, substitution and SIP (Screen Face Processing) measuring techniques, are in 1,628 Austrian test households and register every television channel used to the second. Time-shifted use via (digital) video recorder is included. The integration of streaming data is in progress. Census data have been published since 2016. The test households of the TV panel represent a total of 3,694,000 TV households. Compared to other measurement systems in Europe, the number of panels based on the number of inhabitants is very large. In Austria, a panel household only represents around 2,300 TV households. The reason for this is that it must be possible to provide valid data for very small areas (Vorarlberg, Burgenland) ( disproportionate sample ). The panel comprises a total of 3556 participants. 3,239 people aged 12 and over represent the 7,302,000 Austrians in households with a TV set. 317 children (3 to 11 years) are representative of the 717,000 children. The participants are selected at random. Approximately 18% of the participants leave the panel every year.

Since panel studies are very expensive, only a small amount of data is published free of charge. On the AGTT page there are TOP3 programs produced daily by selected channels and market shares by months and years. The AGTT members ORF and P7S1P4 also publish quota data on their websites and telext services.

Web links

Individual evidence

  1. ^ AGTT members. In: agtt.at. AGTT, accessed January 5, 2018 .
  2. ↑ Goldbach Media Austria is a new AGTT member. goldbachaustria.at, June 7, 2016, accessed on January 5, 2018 .
  3. ↑ AGTT license sender. In: agtt.at. AGTT, accessed January 5, 2018 .
  4. ↑ About AGTT. In: agtt.at. AGTT, accessed January 5, 2018 .
  5. ↑ The TELETEST. TV research in Austria. In: mediaresearch.orf.at. orf.at, accessed on January 5, 2018 .
  6. ↑ Online moving images. agtt.at, accessed on January 5, 2018 .
  7. ↑ Quotas & data reference. In: agtt.at. AGTT, accessed January 5, 2018 .
  8. ↑ ORF quotas. In: medienforschung.orf.at. ORF, accessed on January 5, 2018 .
  9. ↑ odds at P7S1P4. In: prosiebensat1puls4.com. P7S1P4, accessed January 5, 2018 .