gotv
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| TV station ( private law ) | |
| Program type | Division program |
| reception | Antenna , cable , satellite , internet , digital |
| Start of transmission | October 1, 2002 |
| Seat | Vienna |
| owner | 74.5% MATHO MEDIA Marketing and Participation GmbH; 25.5% Thomas Madersbacher, Vienna |
| executive Director | Thomas Madersbacher |
| List of TV channels | |
| Website | |
gotv is a private Austrian television broadcaster based in Vienna , which mainly broadcasts music videos . The target group are 14 to 25 year olds who are addressed with a focus on music and leisure information.
history
The forerunner of gotv was the TIV (“True Image Vision”) station, a TV station that could only be received at UPC Telekabel in Vienna from 1998 onwards , which was a kind of art project with various magazines broadcast by the hour.
gotv was conceived by Thomas Madersbacher and Felicitas Hager and presented for the first time in 2002 by managing director Thomas Madersbacher (who was once the drummer of the Viennese rock band Die Guten ) and the then majority shareholder ET Multimedia. gotv started its round-the-clock program on October 1st, 2002. Gotv continued to be broadcast in the cable network of UPC Telekabel in Vienna and the surrounding area and in the network of Niederösterreichischen Kabelsignal . As a result, the “first Austrian youth and music broadcaster”, according to its own definition, reached around one million viewers and 50 percent of all cable households in Austria right from the start. Today gotv reaches 3 million households (80% of all households) in Austria and 6 million households in Germany. In the target group 12 - 49 gotv reaches 400,000 viewers per week. Gotv has 60,000 fans on Facebook.
On May 1, 2004 gotv started the unencrypted digital broadcast of its program via Astra , which enabled Europe-wide, free satellite reception. In addition, this also ensured the feed into local cable networks. In mid-October 2014, the station changed the satellite slot from 12663 MHz to 12692 MHz (symbol rate: 22000, polarization: H, FEC: 5/6).
Since the end of 2012 gotv can also be received via antenna. Gotv has also been available as an online stream since 2014.
program
From the beginning, gotv relied on the concept of broadcasting almost exclusively music videos, in contrast to the "top dogs" among the music channels , MTV and VIVA , who, since the late 1990s, have successively changed their programming schemes with other formats such as dating shows, series, documentaries, etc. . and thereby sometimes not sending any music videos at all. At gotv, moderation in the traditional sense is entirely dispensed with, most of the contributions are commented on by an off-screen voice.
According to the advertising slogan “gotv - be part of it”, viewers have the opportunity to help shape the program, e.g. B. in the gotv-Corner, a mobile mini-studio, which is temporarily set up in different places in Vienna and in which everyone who thinks their acting in front of the camera is worth broadcasting can submit music requests and take part in competitions. Often, viewers are also involved as moderators by giving ratings on movies and computer games in short time frames, as well as creating reports on local music festivals in Austria and interviews with stars. In the program "hosted by ...", well-known musicians take on the role of video jockeys and, after briefly introducing them, present a selection of their favorite videos.
Musically, during the day you orientate yourself more towards the international charts, in the evening and especially late in the evening, the music selection is in the independent / alternative area, which in Austria is often called FM4 music (after the ORF radio station FM4 , to which the program “ FM4 Charts ”).
Web links
Individual evidence
- ↑ a b Decision from KommAustria of March 21, 2014
- ↑ DVB-T More TV programs for Vienna, Innsbruck, Bregenz. ORS press release. Retrieved November 25, 2012