DMAX

This article is about the TV station. For further meanings see Dmax .

DMAX
TV station ( private law )
Program type	Full program
reception	Analog: Cable digital: DVB-C , DVB-S , IPTV , DVB-T , DVB-T2 HD
Image resolution	576i ( SDTV ) 1080i ( HDTV ) (DMAX HD) 1080p ( HDTV ) (DVB-T2 HD)
Start of transmission	September 1, 2006
Seat	Munich , Germany
owner	Discovery Inc.
executive Director	Susanne Aigner-Drews
Market share	1.0% / 1.9% (ages 3+ / 14-49 years) (11.2015)
List of TV channels
Website

DMAX HD logo since May 1st, 2012

DMAX is a private television broadcaster that primarily broadcasts reports , documentaries, real-life programs and lifestyle magazines aimed at male viewers . The transmitter is a full program approved and must therefore Monday to Friday at 23:10 am and 0:10 the two-minute newscast DMAX news broadcast.

history

DMAX is the successor to the television broadcaster XXP , which in January 2006 was 98% taken over by the US media group Discovery Inc. The remaining two percent remained with the former main shareholders dctp and Spiegel TV . On September 1, 2006, XXP was then merged into the new channel DMAX. In 2007 Spiegel TV GmbH and Alexander Kluge's DCTP Entwicklungsgesellschaft für TV-Programm sold their remaining shares of 1% each to Discovery Content Verwaltungs GmbH, so that the American Discovery Channel has now completely taken over the station DMAX. The station name DMAX is the abbreviation of the original station name Discovery MAX.

Since January 8, 2008, an English-language version of DMAX has been marketed in the pay-TV packages of Sky Digital and Virgin Media in Great Britain and Ireland . DMAX +1 , DMAX +1.5 and DMAX +2 were created promptly , which broadcast the main program with a time delay. Since February 2010, the station can no longer be received via MonA TV . In contrast to the German version of DMAX, the English-language channel is aimed at a female target group.

DMAX has been broadcasting in a new design since February 29, 2012. You can now see a DMAX-3D logo at the beginning and at the end of the trailers. Since May 1, 2012, DMAX HD has been broadcast via SES Astra's HD + basic encrypted platform , but it was only broadcast in native HD on August 1, 2012 . Since January 15, 2013, DMAX HD has also been broadcasting in the modernized Unitymedia networks .

Since October 1, 2014, the station has had its own Austrian branch under the name DMAX Austria . A separate advertising window for Austria has been broadcast on this channel since October 25, 2014. Goldbach Media Austria acts as the advertising marketer . Otherwise, the program does not differ from the German one, programs produced especially for Austria are planned for the future.

International

With the success of DMAX in Germany, a separate channel was launched on November 22, 2007 for the UK and Irish markets . DMAX went on air in Italy on December 12, 2011 and is now the ninth most watched channel in the country. In the Asia-Pacific market, DMAX launched on July 7, 2014, replacing Discovery Turbo (Asia) . In Spain , DMAX was launched on January 12, 2012 as Discovery MAX and renamed in September 2016.

Market shares

Market shares of viewers aged 3 and over

year from 3 years 2006 0.5% 2007 0.5% 2008 0.6% 2009 0.7% 2010 0.7% 2011 0.7% 2012 0.7%

year from 3 years 2013 0.8% 2014 0.9% 2015 1.0% 2016 1.0% 2017 1.0% 2018 1.0%

program

The station describes itself as the "Factual ( facts ) entertainment channel for men", in Germany as the "first factual entertainment channel for men on German free TV" with the slogan : "Television for the greatest people in the world: men" . In his program he shows documentaries, real-life formats and lifestyle magazines that are specially tailored to a male audience. The themes of adventure and discovery, engine and technology, technology, dangerous jobs and travel should be in the foreground.

The station achieved a certain level of awareness through its own production of the docu-soap Die Ludolfs - 4 Brüder auf'm Schrottplatz (2006–2010) with a market share of 1.1% of the total audience. The internationally successful Top Gear auto show has also been running on DMAX since May 16, 2011 .

Print edition

In order to expand and position the DMAX brand, the Munich broadcaster published DMAX magazine from April 24, 2013 . The magazine was published by WEKA Media Publishing GmbH with a monthly circulation of 100,000 . The spectrum of topics ranged from adventure, lifestyle and technology to extraordinary stories and insider tips. The main target group were men between 18 and 49 years of age. The magazine was temporarily discontinued with issue 7/2015.

DMAX online shop

The television broadcaster has been running an online mail order business since June 17, 2013 under the name DMAX Shop . The range includes u. a. Products from the outdoor, home and motor sectors. DMAX fan articles are also available.

reception

• Satellite: Astra 19.2 ° East, frequency: 12,480 MHz, vertical, 27,500 kSym / s, FEC: 3/4, DVB-S QPSK
  Austria : Astra 19.2 ° East, frequency: 12148 MHz, horizontal, symbol rate: 27500 , FEC: 3/4;
  HD version (Germany and Austria) : Astra 19.2 ° East, DVB-S2, frequency: 12574 MHz, horizontal, symbol rate: 22000, FEC: 2/3
• DVB-T : DMAX can be seen on the free aerial television DVB-T.

• Cable : Vodafone Kabel Deutschland , Unitymedia , PŸUR , KabelKiosk , wilhelm.tel , Willy.tel, NetCologne , ImmoMediaNet
  Austria : UPC Austria , Liwest
  Switzerland : UPC Switzerland
• IPTV : Telekom Entertain , Vodafone , Zattoo , Joyn
  Austria : A1 Kabel TV
  Switzerland : Wilmaa

See also

• List of DMAX broadcasts

literature

• Benedikt Fuest: “ What is loud and cracks works” Susanne Aigner-Drews, as the boss of the Munich men's channel DMAX, has to meet the audience's taste. In: Welt am Sonntag , October 27, 2013, page 44.

Web links

• Official website of DMAX Germany
• Official website of DMAX in Italy (Italian)
• Official website of DMAX in Spain (Spanish)
• Official DMAX website in the United Kingdom and Ireland at discoveryuk.com
• Official website of DMAX in Asia at discoverychannelasia.com (English)

Individual evidence

1. ^ Entry in the KEK database ( Memento from March 4, 2016 in the Internet Archive )
2. ↑ quotenmeter.de
3. ↑ ZAK press release 21/2012: ZAK decides to extend the licenses for RTL II and DMAX. die-medienanstalten.de, December 18, 2012, accessed on January 6, 2015 . 
4. ↑ February 29, 2012: DMAX broadcasts in a new design
5. ↑ Men's channel Dmax from May 1st in high resolution via the HD Plus platform , accessed on April 30, 2012.
6. ↑ Finally: DMAX in HD! , accessed July 31, 2012.
7. ^ New channels in the cable network as of January 15, 2013. unitymedia.de, archived from the original on February 20, 2013 ; accessed on January 6, 2015 . 
8. ↑ goldbachaustria.at: Men's channel DMAX is really taking off in Austria ( memento from March 5, 2016 in the Internet Archive ), accessed on August 23, 2015
9. ↑ Market share 2018. In: agf.de. Retrieved July 8, 2019 . 
10. ↑ Information from quotenmeter.de
11. ↑ The “DMAX MAGAZINE” is here , March 1, 2013. Discovery Press Web Germany. Retrieved September 6, 2013.
12. ↑ Discovery puts Dmax magazine on hold for the time being clap-club.de, accessed on July 28, 2015.
13. ↑ Real men don't carry bags: The "DMAX Shop" goes online! , June 4, 2013. Discovery Press Web Germany. Retrieved September 6, 2013.
14. ↑ Program list from PŸUR. Retrieved June 8, 2019 . 
15. ↑ How do I receive DMAX in Switzerland? Archived from the original on November 17, 2015 ; accessed on October 8, 2015 .