BMW magazine
| BMW Magazine / BMW Magazine
|
|
|---|---|
| description | BMW customer magazine |
| Area of Expertise | automobile |
| language | 23, language versions |
| publishing company | Hoffmann and Campe X |
| Headquarters | Hamburg |
| First edition | 1989 |
| attitude | 2018 |
| founder | Peter Groschupf, Ringier Germany |
| Frequency of publication | half-yearly |
| Widespread edition | 3.8 million worldwide, 400,000 in D. copies |
| (IVW 4105001062) | |
| Editor-in-chief | Adriano Sack , Hoffmann and Campe |
| editor | BMW Group, Munich |
| Web link | www.bmwmagazine.com |
| ISSN (print) | 0946-8390 |
The BMW Magazin was an automobile magazine published by BMW . From 1989 to 2018 it was published worldwide in 23 language versions and 33 national editions in around 90 countries with a total circulation of around 3.8 million copies.
founding
BMW Magazin was founded and developed in 1989 in collaboration with Munich journalist Peter Groschupf, who was editor-in-chief for six years. It was produced from 1991 to 1997 by the publisher Ringier Germany , followed by Hoffmann und Campe X . At that time, it was published quarterly in Germany and most European countries. In order to avoid the costs of transporting the printed paper, printing was carried out at up to three locations worldwide: in Germany, the USA and Asia. The editorial process was organized by Karin Michaelis in the role of CvD and the technical process by Alfred Führholzer, manufacturer at Ringier Germany.
In 2010, BMW reduced the frequency of publication of the printed magazine from quarterly to half-yearly, in return introduced a microsite and an app. These digital media complement and update the magazine. Print and online media have been produced by Hoffmann and Campe X, a subsidiary of the Hamburg publishing house Hoffmann und Campe , since 2001 . The editorial office is located in Munich in the house of the Hoffmann and Campe subsidiary Gräfe & Unzer .
Others
The state expenditures differ considerably in some cases. For example, not too much skin should be shown in the spending on Islamic countries. For the national edition of Saudi Arabia, all pictures showing a woman at the wheel have to be swapped. Even if these are extremes, the state editions are tailored to the respective country and each contain a national section.
See also: Pitch for BMW magazine
Awards
BMW Magazin has received gold and numerous silver prizes several times at almost all important industry awards: Best of Corporate Publishing , the Fox Award, ADC , Good Design, Automotive Brand Contest and the American Galaxy, Spotlight Pearl, Communicator and Astrid prizes.
Goals and other media
With BMW Magazin, BMW tries to maintain contact with new car buyers and to influence the decision in favor of BMW when buying a new car in the future. New car buyers therefore receive the BMW Magazine free of charge for a period of three years. In addition to new car buyers, the group addresses other target groups with its own media. Here is an overview in extracts:
| title | Target groups) | Authorized publisher |
|---|---|---|
| BMW Business Class | Major customers, such as fleet operators | Journal International |
| BMW impulses | Initial contacts (support program from the test drive to the first purchase) | Heller & Partner |
| BMW inspirations | Holders of the BMW Card | Journal International |
| Mini box | Target group like BMW Impulse, but younger and for the Mini | Heller & Partner |
| Mini International | New car buyers of the Mini | Tyler Brûlé , before that Hoffmann and Campe |
| Hello future | Brand campaign for the 100th anniversary of BMW, consisting of a series of books | Hoffmann and Campe X |
| BMW emotions | With alternating pages, regionalized magazine for customers of BMW dealers (print edition discontinued in May 2018) | Hoffmann and Campe X |
Swell:
Web links
Individual evidence
- ^ Message from BMW on the new Driven magazine
- ↑ BMW i Marketing Director Dreher announces the end of the printed BMW magazine, specialist portal Lout, accessed on June 6, 2019
- ↑ BMW press release of August 30, 2012
- ↑ Description of the app ( Memento from April 2, 2016 in the Internet Archive )
- ↑ see among others Chartbreaker 2015 at cpwissen and the ranking of CP-Monitor 2011
- ↑ Source: Excellent BMW media at an award ( Memento from April 2, 2016 in the Internet Archive )
- ↑ cpwissen of December 13, 2011: The new MINI customer magazine should establish itself as a trendy newspaper
- ↑ w & v of April 1, 2016
- ↑ BMW discontinues the dealer magazine BMW emotion / Cpwissen from May 3, 2018