DIY store direct
| hardware store direct
|
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|---|---|
 |
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| legal form | GmbH & Co. KG |
| founding | 2000 |
| Seat | Hamburg |
| management | Michael Sinn, Michael Heller |
| Number of employees | 142 (as of 2019) |
| sales | 263 million euros (2018/2019) |
| Branch | Distance selling |
| Website | baumarktdirekt.de |
Baumarkt direkt is an everywhere commerce company with 198 employees in the DIY sector.
history
Obi @ otto was founded on October 1st, 2000 as a joint venture between OBI and Otto . OBI was faced with strong cutthroat competition in the DIY market in Germany and Otto had not previously worked on the DIY market as a strategic field. With their strengths, both complemented each other to form a partnership: Otto took over the company shares from Obi on October 1, 2006 and Obi @ otto became the DIY store direct.
Hagebau joined on March 1, 2007 as a strategic partner; In return, Baumarkt became a limited partner in Hagebau. From August 2011, the mobile shopping portal m.hagebau.de. Baumarkt offered the range for mobile devices.
In May 2012 the mobile sales channel of hagebau.de was expanded with an iPad app. At the beginning of March 2016, a separate warehouse was opened in Halle an der Saale in cooperation with the logistics service provider Hellmann . Baumarkt direkt published a smartphone app for iOS and Android in November 2016; The customer can shop or use the smartphone as a shopping helper in the hagebau store on site.
On July 1st, after almost eleven years of working together, Hagebau and Otto decided in 2019 to go their separate ways because the business models are now different. Otto pursues a platform strategy, Hagebau a cross-channel concept with 370 DIY stores plus online.
The online shops hagebau.de and werkerswelt.de are operated by the new company Hagebau Connect .
Web links
Individual evidence
- ↑ Baumarkt direkt GmbH & Co KG. Retrieved May 28, 2020 .
- ↑ a b Baumarkt direkt GmbH & Co KG. Retrieved on May 28, 2020 (German).
- ↑ Otto Group takes over OBI shares in the joint venture OBI @ OTTO. In: FinanzNachrichten.de. Retrieved March 28, 2017 .
- ^ Mirko Peters: Hagebau @ Otto. April 3, 2007, accessed March 28, 2017 . ( Page no longer available )
- ↑ Hagebau.de leads the way with mobile shop. In: ONEtoONE - New Marketing. Retrieved March 28, 2017 .
- ↑ DIY store directs mobility. In: Lebensmittelzeitung.net. Retrieved March 28, 2017 .
- ↑ Hellmann opens a new logistics center in Halle. Retrieved March 28, 2017 .
- ↑ Mobile shopping everywhere: baumarkt direkt launches smartphone app for hagebau.de. In: Artikel-Presse.de news in focus. November 10, 2016, accessed March 28, 2017 .