Beds
| Movie | |
|---|---|
| German title | Beds |
| Original title | Beds |
| Country of production | United Kingdom |
| original language | English |
| Publishing year | 2014 |
| length | 1:30 minutes |
| Rod | |
| Director | Juan Cabral |
| production | Mother London |
| occupation | |
|
Prunella Scales : Narrator | |
Beds is a 2014 commercial for British television for furniture company IKEA . It was produced in English by the London- based agency Mother . The director is Juan Cabral . The spot was part of the “The Wonderful Everday” campaign launched to introduce new beds, mattresses and sheets in IKEA UK stores.
action
A young woman wakes up in a bed floating above the clouds. She jumps from one bed to another towards the ground. As she hovers over her home, she lets herself fall and ends up in her own bed, in which a male sleeps. The spot ends with the slogan “There's no bed like home” (Eng .: no bed is like home).
The leap out of the sky is overlaid by the voice of actress Prunella Scales , who recites an excerpt from William Shakespeare's play The Tempest .
Awards
The spot was awarded a Golden Lion at the 2015 Cannes Lions International Festival of Creativity .
Web links
- Spot on Vimeo
- Entry in the Cannes Lions Archive
- Description of the campaign at Mother London
- Description of the campaign at Campaign