Benotto (bicycle manufacturer)

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Benotto

logo
legal form
founding 1931
Seat Mexico City , MexicoMexicoMexico 
Branch Cycles
Website benotto.com

Benotto rainbow label on a Benotto racing bike frame
Benotto racing bike

Benotto is a Mexican bicycle manufacturer based in Mexico City .

history

The company was founded in 1931 by Giacinto Benotto in Turin , Italy . As early as the 1930s, Benotto was able to manufacture up to 500 bicycles a day in economically difficult times.

In 1952, Benotto and his family moved to Guadalajara, Mexico, and continued his bicycle production there under the old name. He immediately managed to gain a foothold in the Mexican market and a year later he moved his company to Mexico City . From there he was soon able to make a name for himself again internationally.

Cycling

Numerous successful cyclists rode Benotto bikes, including Vito Ortelli , Cino Cinelli , Antonio Bevilacqua , Aldo Ronconi , Eddy Merckx , Greg LeMond and Gregor Braun .

In 1968, Ole Ritter improved the hour record on a Benotto track bike in Mexico City . Francesco Moser became professional road world champion with a Benotto bike in San Cristóbal (Venezuela) in 1977 .

production

The company mainly manufactures road bikes and track bikes . Components mainly from Campagnolo but also from Shimano are installed on the frame, and the wheels are fitted with Rigida or Mavic rims.

Web links

Individual evidence

  1. a b Benotto anni 30. In: biciclassiche.com. Retrieved April 19, 2020 (Italian).