Bensdorp

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Bensdorp
Logo Bensdorp.jpg

Owner / user Barry Callebaut
Introductory year 1840
Products chocolate
Website www.bensdorp.com
Old advertising board in the Austrian Open Air Museum

Bensdorp is a brand belonging to the Swiss chocolate manufacturer Barry Callebaut .

history

The company was founded in 1840 at Kerkstraat 184 in Amsterdam by Gerardus Bernardus Bensdorp as a chocolate factory . At the end of the 19th and beginning of the 20th century branches were opened in Germany and Austria.

In 1901 the Bensdorp chocolate factory was built in the German city of Kleve , in the immediate vicinity of the Van den Bergh margarine works . The chocolate factory was completely destroyed in the Second World War , and operations could not be resumed until 1949. In 1962, Bensdorp merged with the cocoa manufacturer Blooker's Cacao- en Chocolade Fabrieken , based in Amsterdam . In October 1971 they moved into a new office building and in 1972 the Unilever group took over the company.

The Klever site specialized in the production of cocoa powder and cocoa butter . In 1974 the distribution of Bensdorp products moved to Hamburg and with short-time work in the summer of 1975 problems in the cocoa production announced themselves. A lack of export demand heralded the end of Bensdorp in Kleve. In October 1980 the closure of the Klever location on February 1, 1981 was announced. Around 100 employees were taken on by the Unilever Group. In March 1984, a business school was set up in the former Bensdorp office building. The company was sold to the Barry Group in 1984 . Barry was merged with Barry Callebaut in 1996, which is now part of Mondelēz . While Bensdorp chocolate remains with Barry Callebaut to this day, the brands Benco, KakaoExpress and Bensdorp Household Cocoa were sold to Carambar & Co in 2018 .

Products

For a long time around 1970, the Bensdorp bar - mass-saving with grooves - was the cheapest portion of chocolate in Austria for 1 Schilling. They were available in the varieties milk chocolate without (blue printed paper ribbon over aluminum paper envelope) and with nuts (green). The thicker, narrower, heavier bars were available in some varieties more, for example as dark chocolate or filled with 2 to 2.50 S. 100 g bars with different fillings are still common today.

125 g of alkalized cocoa powder has been available since at least 1960 in the blue-red printed folding box with a paper sack glued into it. Since then, the trademark on it has been the profile of a woman's head with a Dutch traditional hood.

Web links

Individual evidence

  1. www.markenmuseum.de: Bensdorp
  2. More than 170 years of Bensdorp Schokolade - The traditional chocolate in various sizes - News & PR. In: pressemachrichten.at. Retrieved June 9, 2019 .
  3. CASH - The trade magazine: Mondelez brands Benco & Co now at Winkelbauer. In: cash.at. Retrieved June 9, 2019 .