Business administration
Betriebslehre is a term for so-called branches (operational) teaching or institutional teaching such as B. the:
- Banking studies or banking economics (BWl)
- Library management
- Forestry management
- Business administration of the cooperatives
- Business administration of health companies or hospital management
- Commercial management
- Industrial management
- Agricultural management
- Media management or media management
- Traffic management
- Insurance business administration
They are also understood as special or special business studies (BWL) of the industries.
They differ from general business administration v. a. in the derivation of the general operational production factors human labor, operating resources and capital on their own, more specific elementary factors and (as a result) a strong weighting of certain subject areas, v. a. the so-called constitutive decisions (e.g. location, organization, choice of legal form), as well as product and customer-specific questions that are only important for the own industry and in turn affect the constitutive decision.
Compared to institutional business administration, the operational functional teaching offers different perspectives . You deal with the functional areas such as personnel , marketing , logistics and are cross-industry.
In turn, the business apprenticeships also analyze how important the quality of these individual functions is for your own branch or which functions are actually required.
Some industries have e.g. Some of the requirements are so special that their own scientific disciplines such as B. Tourism (in the sense of tourism business administration).
At universities and technical colleges, both the branches and the functions are taken into account in the main course in business administration, so that specializations such as "logistics in trade" or "marketing in banking" are possible.
Outside of the universities in Germany, the German Chamber of Commerce and Industry in particular provides apprenticeship- related training and further education to become a specialist or function- related training to become a specialist .