Bière du boxer

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The Bière du Boxer SA is the successor company of the Brasserie du Boxer SA, which was founded in Lausanne 1960th The brewery moved to its new location in Yverdon-les-Bains at the end of March 2012 .

Bière du Boxer SA
legal form Corporation
founding 1960 Brasserie du Boxer SA
1997 Bière du Boxer SA
Seat Yverdon-les-Bains , Switzerland
management Peter Keller
Number of employees 30th
Branch brewery
Website www.boxer.ch

history

The brewery was founded in Lausanne in 1960 under the name Brasserie du Boxer SA and started production in 1962 in Romanel-sur-Lausanne . In 1982 it went to a French owner and in 1994 to an Indian group. After the bankruptcy in 1997, new investors founded the successor company Bière du Boxer SA. With an annual production of around 30,000 hectoliters, it is the largest independent brewery in French-speaking Switzerland. At the end of March 2012, the company relocated to the site of the former Arkina mineral spring in Yverdon-les-Bains .

The boxer dog named Aramis of the founder and first director of the brewery, Albert Heusser, was the inspiration for the name, a picture is still on the label today.

Position against the Swiss beer cartel

The owner of the newly founded brewery was an avowed opponent of the beer cartel . He deliberately opted for a bottle size of 50 cl, which differs from the cartel's standard of 60 cl (later 58 cl) and used different containers. In terms of the specifications for the properties of the beers, he also did not adhere to the rules of the Swiss Brewery Association of the time (now the Swiss Brewery Association). The products were freely sold throughout Switzerland and offered retailers and restaurants an alternative to the rigid allocation rules of the cartel breweries. Boxer nevertheless benefited indirectly from the cartel due to the fact that there were free distribution channels. The cartel's customer protection agreement allowed the innkeepers to sell an outsider's beer, but the dealers were threatened with the termination of their customer relationship if they added to their range in this direction. This showed that the brewery in western Switzerland was able to sell around 90% of its production in German-speaking Switzerland.

In view of the circumstances, it is remarkable that in 1974 the Zurich brewery Hürlimann considered taking over Boxer in order to strengthen its position in French-speaking Switzerland. However, she let the purchase option expire because concerns about the takeover of an outsider predominated.

The changes following the collapse of the cartel in the early 1990s and the earlier opening of the market for foreign beers also put a strain on Boxer's income statement. The proportions of the sales areas changed markedly in the following years: In 2010, around 60% of emissions remained in French-speaking Switzerland, the rest went to German-speaking Switzerland.

range

The main beers are:

  • Boxer Old, traditional beer with 5.0 percent by volume
  • Boxer Premium, Pilsner-style beer with 5.2 percent by volume
  • Boxer Brunette, dark beer , aged 90 days, 5.2 percent by volume
  • Boxer Cowboy's, special beer with 5.3 percent by volume
  • Boxer Bière de fête, Christmas beer with 5.6 percent by volume

Web links

literature

  • Matthias Wiesmann: Beer and us , history of breweries and beer consumption in Switzerland. Publisher here + now, Baden 2011, ISBN 978-3-03919-193-2 .

Individual evidence

  1. ↑ a b History of the Brewery , accessed on March 2, 2012
  2. ↑ a b Bière vaudoise: La singulière histoire de la brasserie Boxer au pays du chasselas . In: 24 heures online, March 4, 2012, ( French ). Retrieved March 5, 2012
  3. ↑ Boxer wants to produce mineral water in Yverdon . In: Tages-Anzeiger online, November 5, 2010. Retrieved March 5, 2012
  4. ↑ a b c The other beer from the Brasserie Boxer  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF; 129 kB). Interview with co-owner Peter Keller. In: Food Industry No. 5/6 2010@1@ 2Template: dead link / food industry.com  
  5. ↑ Swiss Brewery Association ( Memento of the original from January 28, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. : Tasks, accessed March 4, 2012  @1@ 2Template: Webachiv / IABot / www.bier.ch
  6. ↑ Matthias Wiesmann: Beer and Us , History of Breweries and Beer Consumption in Switzerland. Page 160.
  7. ↑ Matthias Wiesmann: Beer and Us , History of Breweries and Beer Consumption in Switzerland. Page 162.
  8. ↑ Our beer range on boxer.ch, accessed on March 2, 2012

Coordinates: 46 ° 46 '50.8 "  N , 6 ° 39' 8.7"  E ; CH1903:  539960  /  181368