Bjorn Ivens

Björn Sven Ivens (born February 9, 1969 ) is a German economist. He is a full professor at the Otto-Friedrich-Universität Bamberg , where he holds the chair for business administration, especially sales and marketing.

His main fields of research are customer management ( customer relationship management (CRM), key account management , customer loyalty, satisfaction), marketing organization (marketing processes, structural organization of marketing), digitization of business processes (including wearables, social media), price management (consumer behavior in price decisions , Pricing strategy), brand management and brand management (including brand personality, brand trust, employer branding).

Scientific articles by Björn Ivens published a. a. in the following journals: Psychology & Marketing, Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, Journal of Marketing Management, Journal of Business & Industrial Marketing, Marketing Theory, Journal of Relationship Marketing, Recherche et Applications en Marketing, Zeitschrift für Business Administration and Marketing - Journal for Research and Practice.

Björn Ivens is a member of the Competence Center Business Models in the Digital World (Fraunhofer IIS and Univ. Bamberg) and spokesman for the Bamberg Graduate School for Business Administration (BaGSB). He is a member of the editorial review boards of the journals Industrial Marketing Management and Review of Managerial Science and a founding member of the European Foundation for Key Account Management (EFKAM).

Dates: 2006 to 2009 Professor of Marketing at the University of Lausanne (including Vice Dean and Director of the EMBA program); 2002 to 2006 habilitation at the Friedrich-Alexander-Universität Erlangen-Nürnberg; 1997 to 2002 doctorate at the Friedrich-Alexander-Universität Erlangen-Nürnberg; 1993 to 1996 major in business administration at the Friedrich-Alexander-Universität Erlangen-Nürnberg; 1992 to 1993 Certificat d'Etudes Politiques at the Institut d'Etudes Politiques of the Université Robert Schuman, Strasbourg, France; 1990 to 1992 basic studies at the Friedrich-Alexander-Universität Erlangen-Nürnberg.

Visiting professor or guest lecturer etc. a. at the Universities of Geneva and Lugano (Switzerland), at the WU Vienna (Austria), the EM Strasbourg, EM Lyon and ESC Clermont-Ferrand (France).

Web links

• Literature by and about Björn Ivens in the catalog of the German National Library
• Björn Ivens on the website of the University of Bamberg
• Website of the Chair of Marketing at the University of Bamberg
• Website of the competence center for business models in the digital world (Fraunhofer IIS / Univ. Bamberg)
• Website of the European Foundation for Key Account Management