Blackmagic Design

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Blackmagic Design Pty Ltd.

logo
legal form Proprietary company
founding 2001
Seat 11 Gateway Court

Port Melbourne VIC 3207

management Grant Petty
Branch technology
Website https://www.blackmagicdesign.com/

Blackmagic Design Pty. Ltd is an Australian technology company specializing in the entertainment industry. Blackmagic is known for its codecs, which are based on Blackmagic software and hardware.

history

The company was founded by Grant Petty in 2001 and launched the first products in 2002. This included a “capture card” called “DeckLink”, which was the first to allow uncompressed videos to be saved with a 10-bit color depth. A new version was later released for Windows that also added color correction and Adobe Premiere support. In 2005, other products were added, such as PCIe cards. Four years later, Da Vinci Systems took over, a company that has won a number of awards in the field of color grading.

At the annual trade fair for broadcasters ( National Association of Broadcasters ), the company presented the Blackmagic Cinema Camera, which was particularly noticeable in 2012 because of its low price.

Economic development

In fiscal 2017, the company generated sales of approximately US $ 300 million. There are currently 350 employees at the company's headquarters in Australia and 600 in Singapore and Indonesia .

Cooperation with other companies

In 2018, Apple announced plans to partner with Blackmagic Design to jointly launch an eGPU. For Blackmagic Design it was the largest collaboration in the company's history.

Products

The products can be divided into the following categories:

  • Professional cameras
  • DaVinci Resolve, Fusion and Blackmagic eGPu
  • ATEM Live Production Switchers
  • Ultimat
  • Duplication Disk Recorders and Storage
  • Capture and Playback
  • Cintel scanner
  • Standards conversion
  • Broadcast Converters
  • Video and audio monitoring
  • Test equipment
  • MultiView
  • Routing and Distribution
  • Streaming and Encoding

Delivery delays

In 2012, the company had delivery problems with its Blackmagic Cinema Cameras. At the time, CEO Grant Petty cited faulty sensors as the reason for the delivery delay. Specifically, it was found that the cameras did not pass the internal production tests because they suffered from defects in the sensor. The company began testing to determine the cause of the problem and discovered that the problem must have arisen with two deliveries from the supplier. The first shipment of sensors was fine. All of the cameras used by the users have been expanded from that first set of sensors. Because of this, the company did not encounter any problems until the beginning of building cameras in volume.

In investigating the problem, the engineers found that the defects were in the glass covering the sensor, and not the sensor itself. This was good because the glass might just be dirty. However, the company saw this as a quick fix.

It found that there was a bug in the test software from the supplier who was testing the sensors after the glass was applied. Therefore bad sensors were supplied. The problem has been fixed and production stopped as around 95% of the sensors had this problem with the glass.

The next step for the supplier was to determine the cause of the defects on the glass. They devised tests for the glass before sticking it to the sensor and found that the glass contained the stains before it was used in the supplier factory. After more testing, the supplier found that the stains were caused by contamination from the packaging materials the glass supplier used to ship the glass to the sensor supplier.

Use in movies

Blackmagic Design announced that more than 30 film releases worldwide for the 2018 summer season have used numerous Blackmagic Design products in production and post-production, including digital movie cameras, DaVinci Resolve studio editing, color grading and audio post-production applications, and more. This included some of the summer's biggest blockbusters, such as Deadpool 2 and Jurassic World: The Fallen Kingdom .

Use in series and television shows

Blackmagic Design also announced that the company's products have been used to complete many new and returning television and streaming series for the 2018 season. Blackmagic Design digital film cameras are used in more than 55 shows. In addition, the following products were used: Fusion Studio visual effects (VFX) software, compositing, 3D and motion graphics software, DaVinci Resolve studio editing, color correction and digital audio software and its switchers, routers, monitors as well as recording and playback devices.

See also

Locations

Locations in Europe

Individual evidence

  1. ↑ https://www.blackmagicdesign.com/company/aboutus
  2. ↑ Blackmagic Design founder Grant Petty on how a "burning revelation" led him to create his $ 300 million video technology company. July 11, 2017. Retrieved January 26, 2019 (American English).
  3. ^ How Melbourne-based cinema and TV company Blackmagic Design landed an exclusive partnership with Apple. July 13, 2018. Retrieved January 26, 2019 (American English).
  4. ↑ a b c d e Blackmagic Forum • View topic - Update on Camera Shipments. Retrieved January 13, 2019 .
  5. ^ A b c d e David Shapton: RedShark News - Blackmagic Cinema Camera Manufacturing Delay. Retrieved January 13, 2019 (UK English).
  6. ↑ https://www.blackmagicdesign.com/media/release/20180709-01
  7. ↑ https://www.businesswire.com/news/home/20181213005565/en/55-2018-Fall-Television-Streaming-Series-Rely