Blocking (broadcast economy)
When planning radio and television programs, blocking is the daily broadcast of certain series or similar program content, one after the other, in order to keep the wandering movements within the framework of the audience flow as low as possible.
General
The Anglicism Blocking comes from the English "block programming", which means the design through program blocks. When planning the radio program, broadcasters around the world ensure that the transitions from one program to another largely take place thematically without abrupt changes in content. Related program types should be sent one after the other. The same genre should be retained in programs broadcast one after the other so that a similar target group can be reached.
Program strategy
The radio stations were also an important role model for television with regard to the formation of program blocks. The latter is even more favored by blocking because it can be visualized. For example, if a movie is shown during prime time that attracts greater audience interest, it is very likely that that audience will also watch the subsequent movie on the same channel. Further examples are the court tracks on RTL Television and Sat.1 , which replaced the previous talk show tracks. If there is a lack of this harmonious program flow, the danger of the audience moving to other stations through zapping is very high. Private television broadcasters in particular want to retain their advertising-relevant target groups at the end of a program so that they can also use the ratings for future commercials .
Demarcation
Blocking differs from stripping in that stripping also focuses on certain series or similar program content, but these are always broadcast on the same broadcast slot .
Individual evidence
- ↑ a b Katja Lantzsch / Klaus-Dieter Altmeppen / Andreas Will, Handbuch Unterhaltungsproduktion , 2010, p. 185
- ↑ Thomas Breyer-Mayländer / Andreas Werner , Handbuch der Medienbetriebslehre , 2001, p. 240