Bridge Center Ansbach

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Bridge Center Ansbach
Bridge Center Ansbach
Basic data
Location: Ansbach
Opening: 1997
Sales area : 29,000
Shops: approx. 85
Website: www.brueckencenter-ansbach.de
Transport links
Stops: Bridge Center, University
Omnibus : 752, 756
Motorways : B13 B14
Parking spaces : approx. 2000

The Brücken-Center Ansbach is the largest shopping center in West Central Franconia in the Free State of Bavaria . As part of the northern city ​​of Ansbach , it contributes to the supra-regional function of the regional center with around 85 shops, specialist markets, department stores, restaurateurs, practices and service specialists. A total of approximately 49,000 m 2 of rental space (including office / services) is available on the 78,000 m 2 area at the intersection of Residenzstrasse and Schöneckerstrasse . The magnets include Bergwelt / Intersport, C&A (clothing), Müller (drugstore, department store), a real hypermarket, Saturn (electronics) and TC Buckenmaier (fashion for women, men, children). On the shopping streets (inside / outside a total of 400 meters) there are also ongoing public event programs such as a painting competition for schools, art exhibitions, information days, fashion shows, comic fairs, concerts, dance festivals, etc.

The city of Ansbach has around 40,000 citizens, the surrounding district, the largest in Bavaria, has 178,000 inhabitants. However, around 300,000 people live in the shopping center's catchment area. This high level of acceptance is met by the favorable location on the western edge of the Nuremberg / Fürth metropolitan region, the Franconian Lake District with its tourist attractiveness and the proximity to municipalities such as Crailsheim, Dinkelsbühl, Neustadt an der Aisch and Rothenburg ob der Tauber. Ansbach's purchasing power is 104.1 points, and the retail centrality index is 143.8.

history

The property was occupied by the US Army for a long time after the Second World War and was only returned to the State of Bavaria in 1992. In order to upgrade the regional infrastructure, the Free State established the Ansbach University of Applied Sciences in the western part of the site (from 1996), while the Bridge Center was built in the eastern area with private investment funds. This complex, which opened in 1997 on the site of the former Hindenburg barracks, is considered an exemplary conversion project. The center connects classic shopping streets and an adjacent outdoor area with other shops, specialist markets and recreational areas.

In the following years, multifunctional properties for offices, doctors, physiotherapists, a maternity center, a Montessori school and other services were built in the immediate vicinity. In a specialist store built in 2011/12, the product ranges could also be expanded further (sporting goods, outdoor). In 2014/15 a former hardware store at the center was redesigned into a large fashion store (2700 m 2 ) and measures to increase the quality of stay followed.

Location and accessibility

Main entrance in the east of the bridge center (2005)

The center got its name because it connects two central shopping destinations in Ansbach via a specially built pedestrian bridge, which leads over the federal road 13/14 to the historic squares of the old town. At the same time, the term stands for the interior space in the form of bridge arches. The architectural silhouette of the core complex was drawn by the architect Hanns Huber (Regensburg), while the international office Norman Foster (London) and Gewerbeplan GmbH, part of the investor's real estate group, designed the portal and the mall.

An average of 18,000 visitors per day come mainly by car and local public transport. The building on Residenzstraße, which is passed by 24,000 vehicles every day, provides 2,000 parking spaces on parking decks below the mall and the outdoor area. a. Reachable by bus lines 752 (Bridge Center and University) and 756 (Bridge Center). Due to the inner-city location, more than 250 parking spaces have been created for bicycles.

criticism

The plans for the first large shopping center in the region were discussed critically in some cases. Retailers in Ansbach's old town feared a drop in sales, as a shopping center of this size could draw customers away. The association, which had already existed as “CityKauf” since 1978, was renamed “PRO City Ansbach” in 1999 and defined itself as representing the interests of retailers in the old town. They wanted to position themselves together and increase the attractiveness for consumers. However, some entrepreneurs drove in two directions and had branches both in the historic city center and in the Brücken-Center. In addition, after the successful premiere of the center, increasing or sustainably stabilized centrality values ​​confirmed the general growing attraction of the shopping city. The “PRO City” association finally dissolved again in 2013.

In the initial phase, the profitability of the shopping center was also questioned. Despite all objections, the concept proved to be a success within a very short time. Since then it has been continuously developed. In the nationwide "Performance Report" (Immobilien-Zeitung, CBRE, Ecostra-Consulting), the bridge center established itself in the top group several times from 2011 onwards.

Web links

Individual evidence

  1. Ansbach Bridge Center. Dr. Vielberth Verwaltungsgesellschaft mbH, accessed on May 25, 2015 .
  2. ^ Ansbach Plus Wiki. (No longer available online.) Ansbach Plus, archived from the original on March 27, 2015 ; Retrieved May 25, 2015 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / ansbachplus.de
  3. Ansbach city bus. Verkehrsverbund Großraum Nürnberg , accessed on October 18, 2014 .
  4. PRO City. (No longer available online.) Ansbachplus.de, archived from the original on June 26, 2014 ; Retrieved October 18, 2014 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / ansbachplus.de
  5. Performance Report 2012. Ecostra GmbH, accessed on May 25, 2015 .

Coordinates: 49 ° 18 ′ 23 "  N , 10 ° 34 ′ 6"  E