Broadcasters' Audience Research Board
The Broadcasters' Audience Research Board (BARB) is the media research organization that organizes audience ratings for television in the UK . The organization, based in London , was founded in 1981 and replaced the previous system of ITV ratings in cooperation with JICTAR (Joint Industry Committee for Television Audience Research) and the BBC's own research . The BARB is jointly owned by the BBC, ITV, Channel 4 , Channel 5 , Sky and the Institute of Practitioners in Advertising (IPA). Test households have a measuring device on their television set that measures which programs were viewed at what time.
Area of responsibility
Currently (2015) the BARB has around 5,100 test households in which over 12,000 participating people live. With a total TV population of 59.028 million in the UK, each test viewer represents over 5,000 people in the extrapolation. The measuring box records exactly which programs are being viewed. A panelist who watches TV logs in and out with a button on a special remote control. The data is collected during the night and made available to television broadcasters and the advertising industry as overnight data at around 9:30 a.m. on the following day. The final data will be provided a week later. They are a combination of overnight data with time shift data. Originally, the time shift data took into account usage one week after recording. Since December 15, 2014, the BARB has included 28 days of use after the recording. The BARB publishes, among other things, weekly TOP10 hit lists, a weekly overview by channels or the use of program fields.
service provider
The large research contracts of BARB are awarded to three market research companies: RSMB, Ipsos MORI and Kantar Media . The contract runs from January 2010 to the end of 2015, with options for contract extensions.
RSMB is responsible for the survey design, quality control and the calculation methodology. Ipsos MORI has the task of collecting the TV equipment of the population in the UK. The company is also acquiring new panel members. Kantar Media is responsible for setting up and maintaining the new BARB TV panel. Kantar has separate contracts for measuring device installation, data collection, processing and evaluation.
See also
Individual evidence
- ↑ How we do what. In: barb.co.uk. BARB, accessed January 7, 2016 .
- ↑ BARB Universe - Monthly. In: barb.co.uk. BARB, accessed January 7, 2016 .
- ^ Joe Lewis: I wish it could be Christmas every day. BARB, February 18, 2015, accessed January 12, 2016 .
- ↑ BARB: TOP 10 programs - BARB . Retrieved on January 10, 2016.
- ↑ BARB: Weekly Viewing Summary - BARB . Retrieved January 11, 2016.
- ↑ BARB: Weekly Viewing by Genre - BARB . Retrieved January 11, 2016.
- ↑ Frequently asked questions . BARB. Archived from the original on June 19, 2013. Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
