Bruno Neibecker

Bruno Neibecker (* 1953 ) is a German economist. He is a professor of business administration and marketing at the Karlsruhe Institute of Technology . His focus is on consumer and communication research, psychometrics and IT applications in marketing. The focus is on the linking of explicit and implicit measurement techniques and the development of expert systems for advertising impact analysis.

Career

In 1973 Neibecker graduated from the business school in Saarbrücken . He studied at the Saarland University . He then worked at NCR GmbH in Augsburg, before receiving his doctorate at Saarland University in 1985 and his habilitation in 1989 . After serving as professor at the Johann Wolfgang Goethe University in Frankfurt am Main , the University of Trier and the University of the Federal Armed Forces in Hamburg , Neibecker has been a university professor in Karlsruhe since 1991 . Neibecker is the author of numerous books and articles in the national and international area. He is co-editor of the series “Consumption and Behavior” and “Market - Communication - Innovation”.

Web links

• Page at the Karlsruhe Institute of Technology