Bvik
| Bundesverband Industrie Kommunikation e. V. (bvik) |
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| purpose | Organization for those responsible for marketing in the industry and B2B communications branch |
| Chair: | Kai Halter |
| Establishment date: | 04/15/2010 |
| Number of members: | over 200 |
| Seat : | augsburg |
| Website: | www.bvik.org |
The bvik - Bundesverband Industrie Kommunikation - is an industrial association for the professionalization of B-to-B industrial communication in companies.
features
With around 220 corporate members and around 30 personal members, it is one of the three largest associations of this type in Germany. The spectrum of members ranges from SMEs to international corporations. The non-profit organization was founded in 2010 with the aim of professionalising B-to-B industrial communication. The seat is in Augsburg.
Events and studies
- Industrial Communication Day . The largest event is the annual B-to-B congress “Industrial Communication Day”. A one-day specialist conference on the future of B2B marketing. In the past, u. a. Anders Indset , The Young Entrepreneur Chairwoman Sarna Rösner or Julius van de Laar lectures on various marketing topics.
- B-to-B Marketing Budget Study . In addition, the association publishes an annual study on B-to-B marketing budgets and the trend barometer, both in cooperation with the Kantar Group and the Berlin School of Economics and Law . The study deals with the available budgets of the marketing departments in the B2B environment, as well as the distribution of funds across the various marketing channels. For the first time in years, the study on the 2018 budgets showed a significant reduction in annual marketing budgets, after they had risen steadily in previous years.
- Trend barometer. The trend barometer published annually by bvik shows which success factors are relevant for B2B marketing or will be in the near future. The association is scientifically accompanied and supported by the DHBW Mosbach University of Applied Sciences . Data topics related to big data and data analytics are currently among the greatest challenges in the industry, as is the lack of digitization know-how. The trends continue to include digital platform business models and the breaking up of silo structures in companies.
backgrounds
The reason for the establishment was the high quality differences between B-to-B and B-to-C marketing. The association wants to counter this with networking, exchange and further training. To this end, the association promotes cooperation between industrial companies of all sizes and communication service providers.
Individual evidence
- ↑ Pia Dahlem: The world needs a new operating system trends on the day of industrial communication 2019. In: Lout. date = 07/18/2019, accessed on March 27, 2020 .
- ↑ Ready for the change process. In: The German economy. June 2017, accessed on 21 February 2020 .
- ↑ B2B companies invest 30 percent more in marketing. In: LeadersNet. March 26, 2017, accessed February 21, 2020 .
- ↑ Maximilian Flaig, W&V: Marketing budgets in the B2B area are falling. In: w & v. Retrieved March 27, 2020 .
- ↑ Medium-sized companies venture into influencer marketing. In: w & v. February 19, 2020, accessed February 21, 2020 .
- ↑ These topics dominate B2B Marketing 2020. Accessed on February 21, 2020 .
- ↑ These are the ten trends in the communications industry. In: horizon. August 9, 2019, accessed February 21, 2020 .
- ↑ Five theses on digitization in B-to-B communication. Retrieved March 27, 2020 .
- ↑ 10 years bvik - An interview with the founding fathers Michael Stocker and Andreas Pfeilschifter. Retrieved February 21, 2020 .
- ↑ Code of Conduct bvik. Retrieved March 4, 2020 .
- ↑ bvik statutes. Retrieved March 4, 2020 .