CFP Brands confectionery trading company
| CFP Brands Süßwarenhandels GmbH & Co. KG | |
|---|---|
| legal form | GmbH & Co. KG |
| founding | 2005 |
| Seat | Bonn |
| management | Jörg Beiß |
| Number of employees | about 110 |
| sales | € 90 million (2011) |
| Branch | confectionery |
| Website | www.cfp-brands.de |
| Status: 2014 | |
The CFP Brands confectionery Handels GmbH & Co KG is a joint venture of three multinational confectionery company. It consists of Perfetti Van Melle , the British sales company Impex Management Ltd (e.g. Fisherman's Friend ) and Ricola .
CFP Brands is exclusively responsible for the German market and sees itself as a marketing and sales company.
history
In 1954 the Dutch company Van Melle founded Van Melle Vertriebsgesellschaft Deutschland GmbH. The company started on the market with the then still unknown product Mentos .
In 1981 the Spanish company Chupa Chups founded the Chupa Chups Süßwarenhandels GmbH & Co. KG independently of Van Melle. The Chupa Chups lollipop landed on the German market, together with the Spanish brand SMINT, which also belongs to it.
In 2000 the sales companies Chupa Chups and Van Melle merged to form the joint venture Chupa Chups Van Melle Süßwarenhandels GmbH & Co. KG. A year later, the Italian family company Perfetti took over Van Melle's business.
In 2005, the sales company CFP Brands Süßwarenhandels GmbH & Co.KG was founded by the joint venture of Chupa Chups, Perfetti Van Melle and, since 1977, the import company KH Wilms GmbH & Co.KG and its sister company introduced impulse marketing on the German market and developed the Fisherman's Friend brand from Lofthouse of Fleetwood.
In 2006 it was Perfetti Van Melle who acquired more shares in the joint venture by purchasing Chupa Chups.
Ricola has been part of the CFP Brands company since 2019.
Brands
The following well-known brands are sold by CFP Brands in Germany: Fisherman's Friend , Mentos and Mentos Chewing Gum, Ricola , Chupa Chups , Center Shock, Smint , Liquorice Toffee, Wybert.
logo
In the founding year 2005, the letters stood for the three shareholders : The "C" for the lollipop brand Chupa Chups from Spain, the "F" for Fisherman's Friend and the third letter "P" for the Italian / Dutch company Perfetti van Melle.
Current
The investigations conducted by the Cartel Office into illegal price fixing also affected CFP brands. In 2013, several companies were fined millions of euros.
Web links
Individual evidence
- ↑ Jörg Beiss becomes head of CFP Brands. In: HORIZONT Online. May 26, 2006, accessed March 30, 2017 .