Catalina Marketing

Catalina Marketing Corporation
legal form	Corporation
founding	1983
Seat	Saint Petersburg , USA
management	Jamie Egasti, Chief Executive Officer
Number of employees	1200 (2006)
Website	www.catalinamarketing.com

The Catalina Marketing Corporation is a public limited company under American law ( Corporation ), headquartered in Saint Petersburg , United States , which is for 25 years the world leader in targeted coupon distribution in commerce. The shares were listed on the New York Stock Exchange until February 10, 2007 . Catalina Marketing had 1996 sales of $ 134.2 million. Catalina Marketing has been owned by the Hellman & Friedman holding company since 2007 .

Catalina Marketing was listed in Forbes' list of Top 200 Small Businesses in 1993, 1994, 1995, 1998 (34th), 1999 (46th), and 2001 (101st) .

Business model

The Catalina system prints coupons based on the customer's actual buying behavior on a separate printer next to the checkout. Like all cash registers, the printers are connected to a separate PC in the store that reads all transactions. If an EAN or a product group has been stored as a trigger for a coupon, the coupon is automatically printed out when this EAN is scanned and handed over to the customer by the cashier.

In this way, the customer only receives offers that are relevant to him, which he can redeem in the same store for the next purchase (e.g. a buyer of baby diapers receives a coupon for baby food.) Through the EAN codes of the products that are displayed via the checkout scanner are read, the purchasing behavior becomes recognizable. In this way, the coupons can reach the consumer more efficiently and the customers only receive the offers that are relevant to them.

With its checkout couponing system, Catalina reaches over 310 million people worldwide, including around 62 million in the European countries of Great Britain , France , Belgium , the Netherlands , Italy and Germany . Over 50,000 stores worldwide are connected. Every week around 500 million shopping carts are recorded worldwide.

Catalina Marketing Germany

After the fall of the discount law in Germany, the subsidiary Catalina Marketing Germany was founded in 2003 with headquarters in Bad Homburg vor der Höhe , in order to establish targeted couponing in the checkout zone (also known as check-out couponing ) in Germany.

After a successful start in the USA, France and Great Britain, Catalina has also installed color printers in the German market , which further improves the quality of the targeted consumer approach at the point of sale .

In Germany, the network includes around 3,000 stores. As a result, a buyer reach of around 20 million households is achieved. Over 500 million shopping carts are recorded in Germany every year.

Critical

Catalina Marketing is considered the operator of one of the largest consumer databases in the world. Each shopping cart is transferred from the connected cash registers to the Catalina Marketing database and saved there for analysis. A collection or storage of personal data will not take place.