Chlorodont

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Chlorodont advert from 1949 from a newspaper
Front of a dentist appointment card, 1969

Chlorodont is the brand name of a toothpaste manufactured in Dresden from 1907 by the Leo-Werke and after the Second World War by VEB-Chlorodont-Leo . The brand name was used until the 1980s.

history

The name Chlorodont comes from the developer Ottomar Heinsius von Mayenburg and is derived from the words chloros (Greek "green") as a symbol for freshness (and the peppermint taste) and odon (Greek "tooth").

Chlorodont was developed by Mayenburg in 1907 in the attic of the Löwenapotheke (Laboratorium Leo) and from 1917 onwards it was produced in the newly founded Leowerke in an ever-increasing style. In 1924 Chlorodont was the leading brand in the European market and beyond. This success was based not least on clever marketing in connection with education campaigns on correct oral hygiene. The tubes also included trading cards, which are in great demand today.

In 1949, the Hessian Ministry of the Interior pointed out harmful lead contamination in Chlorodont toothpaste and that "placing toothpaste in tubes with more than 1 percent lead content on the market" was prohibited.

Chlorodont was produced until the early 1980s. After the fall of the Wall, it was no longer manufactured. Dental-Kosmetik GmbH & Co. KG is currently trying to buy back the lost rights to the Chlorodont brand as the successor to Leowerke.

The toothpaste

Chlorodont consisted of pumice stone powder, calcium carbonate , soap, glycerine , potassium chlorate and was flavored with peppermint .

The blue-green checkered stripe on the packaging was characteristic, but it disappeared in 1969 when the design was revised on the occasion of the twentieth anniversary of the GDR .

literature

  • Thomas Gubig, Sebastian Köpcke: Chlorodont - biography of a German branded product . Graetz, Berlin 2007.

Web links

Commons : Chlorodont  - Collection of Images

Individual evidence

  1. ↑ Chlorodont toothpaste, Leo-Werke, Dresden, October 27, 1949 . In: The Hessian Minister of the Interior (Ed.): State Gazette for the State of Hesse. 1949 no. 46 , p. 465 , point 798 ( online at the information system of the Hessian state parliament [PDF; 2,3 MB ]).
  2. ↑ What's in toothpaste? In: Bild.de . Retrieved July 23, 2010.
  3. ↑ Information from the Dental-Kosmetik GmbH & Co. KG works archive dated October 5, 2010.