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legal form Listed company
ISIN KYG1992S1093
founding 1867
Seat Chicago ,, Illinois United States
United StatesUnited States 
Branch public relations
As of May 15, 2019

Cision is a Swedish group of companies that is active worldwide (particularly in North America, Europe and Asia).

History and structure

Cision is headquartered in Stockholm , is listed on the Nordic Stock Exchange ( OMX ), has sales of SEK 1.9 billion and employs around 2,700 people. The German branch is in Frankfurt am Main.

Today's company emerged from several forerunners, some of which began at the end of the 19th century. Until 2007, Cision appeared under the name Observer.

In April 2008, the European investment company Triton , which had acquired around 65% of the shares, made an offer through its subsidiary Cyrill Acquisitions to take over Cision in full, but withdrew it in June.

In December 2017, Cision announced that it would take over PRIME Research. PRIME Research is a provider of media measurements and analysis services in the field of public relations .

In October 2019 it was announced that Platinum Equity would take over Cision for around EUR 2.4 million.


Cision offers services in the field of media communication ( public relations ) for companies and institutions , bundled in the self-developed Software Communications Cloud . This includes, among other things, tracking media coverage of customers ( press reviews ), searching for information in various media and databases that are important for them, evaluating the customer's image in the media, including advice on improvement options, target group identification and the organization of external communication (e.g. sending media releases). For this purpose, Cision maintains a database with contact information about media contacts around the world.

Web links

Individual evidence

  1. Dom Nicastro: PR software provider Cision Kicks Off $ 2.4B IPO. CMSWire, June 30, 2017, accessed May 15, 2019 .
  2. ^ Cision's Competitors, Revenue, Number of Employees, Funding and Acquisitions. Retrieved May 15, 2019 .
  3. Cision - Overiew. Craft, accessed May 15, 2019 .
  4. Cision takes over Gorkana Group, one of the UK's leading media intelligence providers. Cision, October 22, 2014, accessed May 15, 2019 .
  5. Observer Re-Branded as Cision ,, accessed January 5, 2018.
  6. Cision buyout dropped by Cyril Acquisition ,, accessed January 5, 2018.
  7. ^ Cision To Buy PRIME Research - Quick Facts ,, accessed January 5, 2018.
  8. ^ Cision Ltd. Announces Agreement to Be Acquired by an Affiliate of Platinum Equity for $ 10.00 Per Share in All Cash Deal Valued at Approximately $ 2.74 Billion. Retrieved October 30, 2019 (American English).