CityPower Card
CityPower is a customer loyalty program in the energy industry that was introduced in 1999 by Emscher Lippe Energie (ELE) based in Gelsenkirchen as part of the liberalization of the energy market . Around 30 energy providers across Germany are taking part in customer loyalty digitally or via customer cards. The customer card, which is issued as a family card, is marketed individually under the respective logo and corporate design of the energy company z. B. as ELE Card, evo-Card, treasure map of Stadtwerke Essen or evm-advantage card. The system logo “CityPower” can be found on every card.
The system is accepted nationwide by around 3,000 companies from various, mostly leisure-related areas. Some selected partners are, for example, Europcar , Schülerhilfe , Stage Entertainment , LAL Sprachreisen , Movie Park Germany , Bavaria Film Park and many more. The customer shows his CityPower Card to the participating companies and immediately receives his discount (instant discounts of usually 10% and more). The online shopping portal customer deals was also launched in 2015. The portal offers more than 10,000 premium products from well-known brands, benefits from around 30 partner shops.
A total of around five million people across Germany can take advantage of the discounts. This makes CityPower the largest customer loyalty program in the energy industry and, thanks to the pure show-and-save function, it is not in direct competition with other customer loyalty programs such as Payback , the DeutschlandCard or BSW. The BonusClub .
When issuing a customer card, the basic card can be expanded with additional card functions (EC card, credit card and more) at any time. Since 2012 the customer card can be offered to the customer as a digital card within a smartphone app (iOS and Android). And the world of advantages offered by the card has also expanded significantly in the online area in recent years.
Individual evidence
- ↑ See e | m | w magazine for energy, market competition. Issue 6/2005. Pp. 30-33.
- ↑ See WAZ Westdeutsche Allgemeine Zeitung. Local section Essen from July 25, 2009
- ↑ See Stadtspiegel Essen from August 1, 2009