Claudia Fantapié Altobelli
Claudia Fantapié Altobelli (born July 29, 1962 in Genoa ) is an Italian economist.
Life
From 1981 to 1986 she studied business administration at the University of Tübingen . After receiving his doctorate in 1990 as Dr. rer. pole. in Tübingen and her habilitation in 1994 for the subject “Business Administration” in Tübingen, she represented the Chair for International Marketing at the European University Viadrina from 1993 to 1994 . Since 1994 she has taught as a professor for business administration, especially marketing, at the Helmut Schmidt University .
Fonts (selection)
- The diffusion of new communication technologies in the Federal Republic of Germany. Explanation, forecast and marketing policy implications . Heidelberg 1991, ISBN 3-7908-0525-4 .
- Compensation deals in international marketing. An analysis of mutual forms of trade and possibilities for their optimal design. With 32 tables . Heidelberg 1994, ISBN 3-7908-0801-6 .
- with Ralph Berndt and Matthias Sander : International Marketing Policy . Berlin 1997, ISBN 3-540-63322-7 .
- with Matthias Sander: Internet branding. Marketing and brand management on the Internet . Stuttgart 2001, ISBN 3-8282-0190-3 .
Web links
| personal data | |
|---|---|
| SURNAME | Fantapié Altobelli, Claudia |
| BRIEF DESCRIPTION | Italian economist |
| DATE OF BIRTH | July 29, 1962 |
| PLACE OF BIRTH | Genoa |