Ralph Berndt

Ralph Berndt (born August 1, 1947 in Hamburg ; † July 24, 2020 in Hamburg) was a German economist . From 1985 to 2012 he was Professor of Business Administration at the Eberhard Karls University in Tübingen .

Life

Ralph Berndt studied business administration at the University of Hamburg . He was born in 1977 with the dissertation Optimal advertising media and advertising material selection. An analysis taking into account the advertising successes that can be achieved through repeated use of an advertising medium for the Dr. rer. pole. PhD. In 1981 he qualified as a professor with the title Introduction planning for new products with uncertain expectations. A decision-theoretic analysis .

In 1984 he became a professor at the University of Hamburg. From 1986 to 2012 he was a full professor of business administration , especially marketing, at the Eberhard Karls University of Tübingen . He was also a member of the GSBA Zurich Board of Trustees . He was the author of numerous books.

Fonts (selection)

As an author

• Public procurement marketing . Vahlen, Munich 1988, ISBN 3-8006-1299-2 .
• with Claudia Fantapié Altobelli, Matthias Sander: Internationale Marketing-Politik . Springer, Berlin [a. a.] 1997, ISBN 3-540-63322-7 .
• with Adrienne Cansier: production and sales . 2nd edition, Springer, Berlin 2007, ISBN 978-3-540-69340-6 .
• with Claudia Fantapié Altobelli, Matthias Sander: International Marketing Management . 4th edition, Springer, Berlin 2010, ISBN 978-3-642-12690-1 .

As editor

• Total quality management as a strategy for success . Springer, Berlin [a. a.] 1995, ISBN 3-540-58952-X . (= Challenges to management, volume 2)
• Springer's handbook of business administration . 2 volumes, Springer, Berlin [u. a.] 1998, ISBN 3-540-64828-3 / ISBN 3-540-64829-1 .
• E-business management. With 3 tables . Berlin [u. a.] 2001, ISBN 3-540-41672-2 . (= Challenges to management, volume 8)
• Leadership in turbulent times. With 14 tables . Springer, Berlin [a. a.] 2003, ISBN 3-540-00495-5 . (= Challenges to management, volume 10)
• Management concepts for small and medium-sized companies. With 17 tables . Springer, Berlin [a. a.] 2006, ISBN 3-540-31771-6 . (= Challenges to management, volume 13)
• International competitive strategies. The global economy and the challenge of China. With 25 tables . Springer, Berlin [a. a.] 2007, ISBN 978-3-540-74585-3 . (= Challenges to management, volume 14)
• World Economy 2010. Trends and Strategies . Springer, Berlin [a. a.] 2009, ISBN 978-3-642-02082-7 . (= Challenges to management, volume 15)
• Successful management . Springer, Berlin [a. a.] 2010, ISBN 978-3-642-13685-6 .

Web links

• Literature by and about Ralph Berndt in the catalog of the German National Library
• Ralph Berndt at the Eberhard Karls University of Tübingen