Clearblue (Brand)

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Clearblue
Clearblue logo.jpg

Owner / user SPD Swiss Precision Diagnostics GmbH
Introductory year 1985
Website clearblue.de

Clearblue is a brand name of SPD Swiss Precision Diagnostics GmbH, under which pregnancy tests and ovulation tests are sold. Launched in the UK in 1985, the brand is now available in 47 countries.

Historical 3-part test system from 1985

history

Unilever first launched a pregnancy test in 1985 under the brand name Clearblue. It was the world's first rapid test for home use that gave a result within 30 minutes without having to wait for a doctor's appointment. The test consisted of a three-step process with a small container and a stick for dipping.

Pregnancy test with digital display and indication of the weeks of pregnancy

In 1988, the first single-stage pregnancy test was available under the name Clearblue, in which the result could be read from a blue strip that gradually emerged. The result was visible after three minutes. In 1996 the first Clearblue test came on the market with a wait of just one minute. The Clearblue tests have been equipped with a digital display since 2003 and the result is clearly described verbally as “pregnant” or “not pregnant”.

In 2008, a version was launched in Europe that also shows the time of the last ovulation so that the duration of the pregnancy can be read (either 1–2 weeks, 2–3 weeks or more than 3 weeks). Since 2013 this test has also been marketed in the USA under the name “Clearblue Advanced Digital Pregnancy Test with Weeks Estimator”.

Ovulation test measures two hormones : LH and estrogen

Ovulation tests are also offered under the brand name Clearblue, which can be used to determine the fertile days when conception is most likely. In 1989, the first one-step ovulation test that measures the luteinizing hormone came on the market . Since 1999, these tests have also been used to measure estrone 3-glucuronide, an estrogen . The Clearblue ovulation test has also had a digital display since 2004. In 2013, a test came on the market that shows both hormones at the same time.

Clearblue won the Red Dot Design Award for product design in 2012 . The Clearblue digital ovulation test won the platinum prize at the Prima Baby Reader Awards in 2011.

Clearblue is a sponsor of Flight for Every Mother Ltd., a Sophia Webster humanitarian project that supports maternal health in Africa.

SPD Swiss Precision Diagnostics GmbH

The Unilever subsidiary Unipath, which operates in the field of diagnostics, was sold to Inverness Medical Innovations Group in 2001 and renamed Alere . Clearblue has been offered by SPD Swiss Precision Diagnostics GmbH, a joint venture between Procter & Gamble and Alere, since 2007 . The company is headquartered in Geneva . The company also makes the birth control and fertility planning products Accu-Clear, Fact Plus Pregnancy Test, Clearplan and Persona Contraception Monitor .

Clearblue Research Center

Clearblue Research Center

The Clearblue Research Institute in Bedford, United Kingdom employs over 130 people. The research center has conducted over 100 clinical studies with 500,000 study participants over the past 25 years.

See also

Individual evidence

  1. Alexandra Sifferlin: Finally, The First Home Pregnancy Test That Tells You How Pregnant You Are . TIME Magazine. August 28, 2013. Retrieved October 7, 2013.
  2. Deborah Kotz: New home pregnancy test reveals how pregnant you are . Boston.com. September 8, 2013. Retrieved November 7, 2013.
  3. ^ Pagan Kennedy: Who Made That Home Pregnancy Test? . New York Times. July 27, 2012. Retrieved November 7, 2013.
  4. a b c Geoffrey Jones and Alison Kraft: Corporate venturing: the origins of Unilever's pregnancy test . In: Business History . 46, No. 1, June 4, 2010. doi : 10.1080 / 00076790412331270139 .
  5. Les pharmacien défendent leur monopole sur les tests de grossesse . Le Figaro. November 9, 2013. Retrieved November 7, 2013.
  6. ^ Pagan Kennedy: Who Made That Home Pregnancy Test? . New York Times. July 27, 2012. Retrieved November 7, 2013.
  7. ^ Sarah Tiplady: 7.3: Lateral Flow and Consumer Diagnostics . In: The Immunoassay Handbook 2013, pp. 533-536 (accessed November 7, 2013).
  8. ^ AJ Jacobs: David Lynch Takes a Pregnancy Pause . Entertainment Weekly. July 18, 1997. Retrieved November 7, 2013.
  9. ^ A Timeline of Pregnancy Testing . The Office of NIH History. Retrieved November 7, 2013.
  10. ^ Sarah Tiplady: Chapter 7.4: Consumer Diagnostics — Clearblue Pregnancy and Fertility Testing . In: The Immunoassay Handbook , pp. 537-540 (accessed November 7, 2013).
  11. Deborah Kotz: New home pregnancy test reveals how pregnant you are . Boston.com. September 8, 2013. Retrieved November 8, 2013.
  12. Michael Johnsen: NAD recommends modification of Clearblue Easy Digital ad claims . Drug Store News. February 14, 2011. Retrieved November 8, 2013.
  13. ^ Carey Goldberg: Can New Pregnancy Test Be Used To Watch For Early Miscarriage? . NPR News Station. September 6, 2013. Retrieved November 8, 2013.
  14. Alexandra Sifferlin: Finally, The First Home Pregnancy Test That Tells You How Pregnant You Are . TIME Magazine. August 28, 2013. Retrieved November 8, 2013.
  15. History of Medicine Days (PDF; 2.4 MB) The University of Calgary. 2004. Retrieved October 7, 2013.
  16. ^ Sarah Tiplady: Chapter 7.4: Consumer Diagnostics — Clearblue Pregnancy and Fertility Testing . In: The Immunoassay Handbook , pp. 537-540 (Accessed 10-17-2013).
  17. http://www.medscape.com/viewarticle/497483_4
  18. Clearblue Digital Ovulation Test (PDF; 608 kB) Accessed November 8, 2013.
  19. New Clearblue Ovulation Kit: Get pregnant quicker - the natural way . soFeminine.co.uk. Retrieved October 7, 2013.
  20. ClearBlue Plus . Red Dot 21. Archived from the original on December 2, 2013. Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved November 8, 2013. @1@ 2Template: Webachiv / IABot / www.red-dot-21.com
  21. Platinum winner - ovulation test . Babyexpert.com. Archived from the original on December 2, 2013. Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved November 8, 2013. @1@ 2Template: Webachiv / IABot / www.babyexpert.com
  22. sponsors . Flight For Every Mother. Archived from the original on December 4, 2013. Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved November 8, 2013. @1@ 2Template: Webachiv / IABot / www.flightforeverymother.com
  23. Michael Johnsen: NAD recommends modification of Clearblue Easy Digital ad claims . Drug Store News. February 14, 2011. Retrieved November 7, 2013.
  24. ^ Clearblue . Procter & Gamble. October 10, 2012. Archived from the original on December 3, 2013. Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved November 8, 2013. @1@ 2Template: Webachiv / IABot / www.pgconnectdevelop.com
  25. ^ SPD Swiss Precision Diagnostics GmbH . InsideView. Archived from the original on November 6, 2013. Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved November 8, 2013. @1@ 2Template: Webachiv / IABot / www.insideview.com
  26. ^ SPD Swiss Precision Diagnostics GmbH . InsideView. Archived from the original on November 6, 2013. Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved November 8, 2013. @1@ 2Template: Webachiv / IABot / www.insideview.com
  27. Inverness Medical Innovation (IMA) Forms Joint Venture with Procter & Gamble (PG) . StreetInsider.com. December 27, 2006. Retrieved November 8, 2013.
  28. ^ SPD Swiss Precision Diagnostics GmbH . Bloomberg Business Week. Retrieved November 8, 2013.
  29. Michael Johnsen: NAD recommends modification of Clearblue Easy Digital ad claims . Drug Store News. February 14, 2011. Retrieved November 7, 2013.
  30. ^ SPD Swiss Precision Diagnostics GmbH . InsideView. Archived from the original on November 6, 2013. Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Retrieved November 8, 2013. @1@ 2Template: Webachiv / IABot / www.insideview.com
  31. 7.4 Consumer Diagnostics — Clearblue Pregnancy and Fertility Testing . Retrieved November 8, 2013.
  32. Sarah R. Johnson, Fernando Miro, Sophie Barrett and Jayne E. Ellis: Levels of urinary human chorionic gonadotrophin (hCG) following conception and variability of menstrual cycle length in a cohort of women attempting to conceive . In: Current Medical Research and Opinions . 25, No. 3, 2009.
  33. Janet Grannells: Abstracts of the 27th Annual Meeting of ESHRE, Stockholm, Sweden, July 3-July 6, 2011 . In: Human Production . September 6, 2013.