Clever fit

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The clever fit GmbH is a franchise - Fitness chain with studios in Germany , Austria , Switzerland and the Netherlands . In Germany, the chain is one of the strongest fitness discounters in the region. The company's headquarters are in Landsberg am Lech in Upper Bavaria .

history

In 2004 a pilot studio started in Munich. After a test phase, Managing Director Alfred Enzensberger founded clever fit GmbH as a franchise concept in 2007 . In 2009 it was registered as a word and image trademark . The 100th studio opened three years later. Clever fit has been a full member of the German Franchise Association since 2010 , where the company received the Marketing Award in 2014 for the “Fit would be clever” campaign and in 2015 it was named Franchise System of the Year. The 300th studio opened in Germany at the end of 2016.

Individual evidence

  1. ↑ Statista: Selected fitness chains in Germany by number of systems (as of September 2016). In: https://de.statista.com . Retrieved October 18, 2016 .
  2. ↑ System knowledge: Award for franchise system of the year. In: www.systemwissen.info. Retrieved October 18, 2016 .
  3. ↑ Franchise portal : clever fit cracks the 300 mark. In: www.franchiseportal.de. Retrieved October 18, 2016 .

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