Cobra Golf
Cobra Golf is a manufacturer of golf clubs. The best- known product is the Baffler , a driver from the King Cobra line. Cobra has been part of the Puma Group since 2010 .
history
The Australian Thomas L. Crow, winner of the 1961 Australian Amateur Golf Championship, recognized his passion for building golf clubs early on. In the 1970s, custom-made clubs were in great demand. In 1973 Crow founded his company, which specialized in so-called custom made clubs. He constructed a bat model that resembled the later baffler . It was a wooden model with an iron plate in the sole of the club head.
In 1978 the company was named Cobra Golf Inc. Gary Biszantz, who had previously worked in sales at the automaker Ford, became a partner in Cobra Golf. In 1980 the wood Baffler came onto the market and developed into a success. As early as 1985, Cobra Golf achieved annual sales of 4.5 million US dollars with it. By the end of the 1980s, sales were $ 20 million, also due to expansion into Canada, Japan and some European countries. In 1993 the company achieved sales of 56 million US dollars. The collaboration with Greg Norman as an advertising partner contributed to this. Norman is a long-time friend like company founder Crow and is also Australian.
In 1995, Cobra Golf was bought by conglomerate American Brands, now Fortune Brands , and incorporated into the Acushnet Company . Acushnet bundles the Group's golf activities.
In March 2010, Puma announced that it would take over the Cobra Golf brand from Acushnet.
Market position
Cobra Golf is still successful with the Driver Baffler . The brand also has a strong position in oversized, forgiving iron clubs. The company also stands for very high quality clubs: fairway woods, putters and iron clubs.