Crown Equipment Corporation
| Crown Equipment Corporation
|
|
|---|---|
 |
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| legal form | Corporation |
| founding | 1945 |
| Seat |
New Bremen , Ohio ,
|
| management | James F. Dicke II ( CEO ) |
| Number of employees | 15,500 (2017) |
| Branch | Industrial trucks |
| Website | www.crown.com |
The Crown Equipment Corporation , headquartered in New Bremen , Ohio , United States is the world's fifth largest manufacturer of forklifts .
The American company has been owned by the Dicke family since it was founded. The European headquarters based in Munich coordinates the activities of the sales and service branches in Europe, the Middle East, Africa and India.
Company history
Crown was founded in 1945 by Carl H. Dicke and Allen A. Dicke. The company is now run by the fourth generation of the Dicke family. Since its inception, Crown has grown from a small business to a global company.
In the pioneering years, the craft business produced temperature regulators for coal kilns. These systems were handcrafted in the building of a former hardware store in New Bremen. Due to the slump in demand for coal stoves, the company shifted its production focus from 1949 and manufactured antenna rotors to improve television reception. Crown developed into one of the leading manufacturers of these devices until a slump in demand due to the widespread introduction of cable television in October 2001 led to the discontinuation of production.
In 1957, Crown entered the industrial truck industry. The company initially started with the production of niche vehicles. Today, Crown manufactures a wide range of mainly electrically powered industrial trucks for a wide variety of applications in logistics, industry and trade. The range includes forklift trucks, pallet stackers, “man-up” forklifts, reach trucks, high-bay forklifts, counterbalance trucks, forklifts and tugs. In 1968 Crown took over a production facility for the manufacture of pallet trucks from the German company Steinbock in Roding, Bavaria . In the 1980s, the company opened its European headquarters in Munich.
Companies
Crown Equipment Corporation has a global network of manufacturing, sales, and service locations. With over 70 branches of its own, more than 300 independent dealer locations and a worldwide network of production facilities in the USA, Germany, Mexico and China, Crown Equipment Corporation is one of the world's largest manufacturers of electric forklifts. In Germany, the company is represented in Munich by its wholly-owned subsidiary Crown Gabelstapler GmbH & Co. KG . This has sales and customer service branches in Hamburg, Dortmund, Cologne, Frankfurt, Stuttgart, Nuremberg and Munich.
Due to its philosophy of vertical integration , Crown manufactures up to 85% of the components used in the vehicles itself.
Product range
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Publications
- McNees, Pat: By Design: The Story of Crown Equipment Corporation . Wilmington, Ohio: Orange Frazer Press, 1997. ISBN 978-1-882203-15-4
- McNees, Pat: An American Biography: An Industrialist Remembers the Twentieth Century . Washington, DC: Farragut Publishing, 1995. ISBN 978-0-918535-20-7
- Design Management Institute Case Study. Crown Equipment Corporation: Design Services Strategy . Boston, MA: Harvard Business School Publishing, 1991.
- Design Management Institute Case Study. Crown Equipment Corporation: Design Services Strategy Epilogue . Boston, MA: Harvard Business School Publishing, 1991.
- Dick, James F. II: Crown Equipment Corporation: A Story of People and Growth , New York: Newcomen Society, 1995.
Individual evidence
- ↑ a b c About us
- ↑ [1]
- ↑ Top 20 lift truck suppliers, 2015
- ^ Vertical Integration Lifts Crown into the Ranks of Global Manufacturers. In: Industry Week . November 1, 2015, accessed June 25, 2016 .