de - The electrical and building technician

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de - the electrical trade

description Trade journal for electrical specialists
in trade, planning and industry
Area of ​​Expertise Electrical trade
language German
publishing company Hüthig GmbH (Germany)
Headquarters Heidelberg
First edition 1925
Frequency of publication Fortnightly
Sold edition 23,227 copies
(IVW 2/2018)
Widespread edition 39,965 copies
(IVW 2/2018)
Editor-in-chief Andreas Stöcklhuber
editor Hüthig GmbH
executive Director Fabian Mueller
Web link www.elektro.net
ISSN (print) 1617-1160

de - Der Elektro- und Gebäudetechniker, or as it is known today, de - das elektrohandwerk , is a specialist magazine and is published fortnightly by Hüthig Verlag, Munich. It is aimed at self-employed electrical contractors, engineers and planners in electrical and building technology , industrial electricians, electrical specialists in industry, energy supply, in construction and in the public sector, as well as employees from the electrical trade.

The trade journal emerged from the two journals Deutsches Elektrohandwerk and Der Elektromeister , which were merged on January 1, 1971. The new magazine with the title de - der elektromeister + deutsches elektrohandwerk also became the official organ of today's Central Association of German Electrical and Information Technology Crafts (ZVEH). At the beginning of 2001 the magazine was renamed de - Der Elektro- und Gebäudetechniker . Since the middle of May 2013 the magazine has been known under the name de - das elektrohandwerk .

With the de-Fachwissen series , Hüthig GmbH has launched a new book program for electricians, electrical planners and building technicians. The publisher is thus offering a complete range of products for specialist electrical companies.

history

  • In 1926 the magazine Deutsches Elektrohandwerk - DEH was founded as an organ of the ZVEH and some state guild associations with the monthly publication in the publishing house Dr. Alfred Hüthig Verlag, Heidelberg.
  • In 1948 the magazine Der Elektromeister - EM was founded as a newsletter of LIV Bavaria. It appeared from issue 9/48 with the subtitle trade journal for the electrical trade and was at the same time the organ of the state guild association of the electrical trade in Bavaria. It was published fortnightly by Richard Pflaum Verlag, Munich.
  • In 1971 the two magazines merged to form de - der elektromeister + deutsches elektrohandwerk . It is published every fortnight. The new publisher is Hüthig & Pflaum, Munich / Heidelberg, the editorial office is in Munich.
  • 1979 was made during de introducing our practice problems , the reader answered in the first of professionals on two sides trade inquiries. This service was later expanded to 6 pages. Today it comprises 10 printed pages in each issue.
  • In 1990 after the fall of the Berlin Wall, the magazine's sales area was expanded to include the new federal states.
  • In 1998 a second editorial office was set up in Berlin and an Internet presence was created.
  • In 1999 , de was chosen as the best trade association journal from among 600 association journals.
  • In 2001 the magazine was called »de - Der Elektro- und Gebäudetechniker«. In 2012 the magazine was renamed de - ELEKTROTECHNIK GEBÄUDETECHNIK INFORMATIONSTECHNIK . At the same time, the magazine went live with a new online portal “www.elektro.net”.
  • Since 2013 the magazine is called »de - das elektrohandwerk«

Market situation

Essentially, the two titles Elektropraktiker (Huss-Medien, Berlin) and de (Hüthig, Munich / Heidelberg) share the German-speaking market in the segment of qualified electricians . It is de organ of the Central Association of Electrical Engineering and Information Technology Trades (ZVEH) and all the national guild associations, while the Elektropraktiker is connected free.

There are other titles in the market

  • Electrical exchange (WEKA, Coburg / Poing)
  • b & a building & automation (VDE-Verlag, Berlin / Offenbach)
  • g + h building technology and trade (Henrich, Gilching / Frankfurt)

Ten-year comparison: Circulation numbers of the named titles according to IVW in quarters IV / 1998 and III / 2008:

magazine sold edition subscribed edition
Quarter IV / 1998 Quarter III / 2008 Difference absolute Difference in% Quarter IV / 1998 Quarter III / 2008 Difference absolute Difference in percent
ep 29204 28116 −1088 −3.7% 29036 26315 −2721 −9.4%
de 32457 26097 −6360 −19.6% 31820 21613 −10207 −32.1%
Electrical
exchange (from II / 2005: Smarthouse) 		2508 1359 −1149 −45.8% 2508 1272 −1236 −49.3%
b & a 951 729 −222 −23.3% 946 727 −219 −23.2%
g + h 525 137 −388 −73.9% 476 133 −343 −72.1%

Web links