Central Association of the German Advertising Industry
As the umbrella organization of the German advertising industry, the Zentralverband der deutschen Werbewirtschaft e. V. (ZAW) the different views within the industry. It represents the interests of its 45 (as of June 2018) member associations of
- Advertising economy,
- Advertising professions and market and social research,
- Advertising executives and manufacturers of advertising material as well
- Advertising agencies and agencies.
In 1949 the Central Committee of the German Advertising Industry was founded.
tasks
The association represents the advertising industry externally in all fundamental positions and forms the "round table" for the formulation of the common policy and the balance of interests of all those involved in the advertising business. This is done by the ZAW committees.
The representation of interests takes place primarily in the form of expressions of opinion and statements to the legislative and executive branches :
- Bundestag , Bundesrat and Federal Government ,
- State parliaments and state governments
- Municipalities as well
- Institutions of the European Union .
The ZAW's foreign policy towards legislation and governments is of the opinion that Germany has the world's strictest advertising law. These include, for example, the Act against Unfair Competition (UWG) with its extensive bans on unfair or misleading advertising, as well as the Food and Consumer Goods Act with regulations for food, tobacco products and cosmetics, and the Medicines Advertising Act . Attempts to further restrict and regulate advertising are countered by the central association with this argument. The impetus for this does not always come from legislators and the government, but also from interest groups such as party organizations, trade unions and consumer organizations in the broadest sense. The association sees its central task in counteracting economic restrictions, against the background that advertising enjoys constitutional protection, primarily under the aspects of freedom of professional activity and freedom of expression.
In 1972, the association founded the German Advertising Council , which is supposed to monitor commercial advertising campaigns in Germany as a control body .
Web links
Individual evidence
- ↑ ZAW: Managing Director Manfred Parteina is retiring. Retrieved March 15, 2020 .
- ↑ The German Advertising Federation (ZAW) - tasks and structure - Central Association of the German Advertising Industry ZAW eV Accessed on March 15, 2020 (German).
- ^ Franz-Rudolf Esch: Definition: Central Association of the German Advertising Industry eV (ZAW). Retrieved March 15, 2020 .
- ↑ Academic dictionaries and encyclopedias, Central Association of the German Advertising Industry ZAW e. V. , accessed on July 29, 2013