Digital lifestyle

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The catchphrase digital lifestyle (German "digital lifestyle") describes an attitude towards life that is decisively shaped by technical advances in the merging of information technology with entertainment electronics, house control, disease prevention and "intelligent" power grids . Historically, the transition from cell phone to smartphone and from notebook to tablet PC marked the beginning of the digital lifestyle. The easy handling and the connection of technically sophisticated hardware with the possibility of adapting this hardware to the very individual needs through apps changed the experience of permanent mobility that has gradually permeated many different areas of everyday life.

origin

The trend towards digitization of the lifestyle was decisively influenced and shaped by the Apple brand . It has had a lasting influence on the attitude to life of the “Internet generation” and is permeating more and more areas of technology through the combination of ease of use, connectivity and design. The basis for this was the idea of ​​Apple founder Steve Jobs to use apps to make the iPhone usable for more tasks than just making calls and surfing. A principle that was then adopted by almost all common mobile operating systems such as Android and Windows Phone . Jobs also recognized that an appealing design was an important driver of success for Apple products. With the ever increasing possibilities of networking building technology, entertainment electronics and other areas, smartphones and tablet PCs are increasingly becoming mobile operating terminals and thus remote control of people's individual lives.

criticism

The communication scientist Thomas Knieper recognizes more in the digital lifestyle than just the charm of individual internet services or the fully networked house. He sees added value in digital technologies for his own life and the digital coexistence of people, for example through the expansion of the living environment via augmented reality . He describes a world in which machines can be controlled by language and gestures . For him, the illusion of the fetish for information, satisfied by smartphones and the like, is also the chance to find more security in the mobile and digital world if you move around in it. That is roughly the case when you feel “at home” in your own car abroad. In contrast, however, there are also tendencies that describe the digital designs in business and politics as naive, technology-oriented solutions that even lead to "epochalism" (Evgeny Morozov), an attitude of mind that tends to start a new one in every small technical change To recognize the age.

swell