Earcatcher
A Earcatcher (German about: ears catcher ) is a sound element or a slogan that should attract the attention of the listener. The term used in advertising is based on the "eyecatcher" (German: Blickfang ).
The terms differ significantly, however, as the earcatcher focuses exclusively on the consumer's auditory perception . It is also often used as an introductory element in discussions and debates .
Ear catchers can be packaging elements such as bumpers , special sound effects or drop ins. On the other hand, the content-related message value of a (news) report or a spot can trigger a lot of interest and thus become an earcatcher.
Individual evidence
- ↑ Otto Altendorfer and Ludwig Hilmer: Media Management - A Textbook: Media Management 4. A Textbook: Society - Moderation & Presentation - Media Technology: BD 4 , VS Verlag für Sozialwissenschaften; 1st edition, 2006, ISBN 3531140019 , page 123: 7.2 Eye- and Earcatcher