Ellen Nyhus

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Ellen Katrine Nyhus (* 1966 ) is a Norwegian economist who researches and teaches interdisciplinary in the field of behavioral economics and business psychology .

Career, research and teaching

Nyhus studied economics at the Norwegian Business School in Bergen . There she graduated in 1989 as Siviløkonom (comparable to a Master of Business Administration ), then she continued her postgraduate studies until she graduated as Høyere avdeling . She then stayed at the university as a research assistant while working on her doctorate , and between 1997 and 1999 she did research at Tilburg University. She was then appointed professor for marketing at the Agder University of Applied Sciences before receiving her doctorate in 2002 at the Bergen University of Applied Sciences. After the university was raised to the rank of university in 2007 as the University of Agder, it was later temporarily a member of the board of the educational institution.

In her academic work on business psychology, behavioral economics and consumer behavior, Nyhus focuses on the economic decisions that individuals must make in the course of their lives. She also appears outside of the academic world as a sought-after contact person, for example in newspaper and television interviews or with contributions to discussions in northern European daily newspapers. She is involved in journalism, particularly in general financial education in the Baltic and Nordic countries.

Nyhus was President of the International Association for Research in Economic Psychology from 2014 to 2016 . Between 2011 and 2019, she served on the editorial board of the organization's Journal of Economic Psychology . From 2006 to 2015 she was a board member at Forbruksforskningsinstituttet , the Norwegian institute for consumer research.

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