Enric Bernat

Enric Bernat

Enric Bernat (born October 20, 1923 in Barcelona , † December 27, 2003 ibid) was a Spanish entrepreneur and founder of the Chupa Chups Company . He was in the 1950s with the invention of Chupa Chups famous -Lutscher.

Life

Bernat was born on October 20, 1923 into a Catalan family that was the third generation of the family to manufacture and sell sweets. He began his working life in his parents' cake shop, but moved to southern Spain as early as 1950 to set up his first company, "Productos Bernat". Four years later he took over the management of a jam factory in Asturias that had previously filed for bankruptcy. A little later, he presented his concept to save the company to the company's investors, a candy on a stick, but they did not trust him and then left him. Completely convinced of his plan, he bought the company and renamed it Chupa Chups. Bernat got the idea when he noticed that the usual sweets for children were way too big, which is why they often made themselves dirty. Bernat then came up with the idea of ​​making small sugar balls, which he initially stuck onto metal sticks and later onto wooden sticks. After being patented in 1959, Bernat developed a sales network by requiring its representatives to have the merchants pay for the goods immediately.

Later years

In 1967 he opened another plant in his home town of Barcelona and began exporting his successful lollipops. He advertises the sweets, which are now sold on plastic sticks, with slogans such as "It's round and lasts a long time". In 1969 he commissioned the Spanish painter Salvador Dalí to design a logo for his company. He made up for the enormous cost of the design with enormous exports that skyrocketed with the help of broad advertising campaigns. Among the countless trips there was also one to California in the early 1970s, during which he got the producers of the Kojak series to give their title character a lollipop as a trademark. By the late 1980s, he had sold his product this way over 20 billion times. In 1991 he passed the operational business on to his son Xavier. Together with his wife Nuria Serra, Bernat had three sons and two daughters. He died on December 27, 2003 at his home in Barcelona.

Individual evidence

1. ↑ http://www.markenlexikon.com/produkte_c.html