Ethnic media

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Ethnic media or genuine ethnic media (English ethnic minority media) are mass media ,

  • which are mainly aimed at members of ethnic minorities ( target group ),
  • predominantly produced by members of the ethnic minority (minority journalists ) and
  • issued and controlled (control, possession) by ethnic minorities.

Another criterion for an ideally typical ethnic medium is that it is economically self-sustaining, that is, that it functions as a business model. If a medium is produced and published by ethnic minorities for ethnic minorities, but is predominantly dependent on a funder from the majority society, then it loses its journalistic independence and, from a scientific point of view, no longer becomes a classic ethnomedium , but a "pseudo-ethnomedium" or " Fake- Ethnomedium".

In addition to the ideal-typical genuine ethnic media, there are also foreign media with an "ethnic component" (hybrid forms), which adapt their content, mostly a few pages, for certain regions of the world or individual countries. For example, the Turkish daily Hürriyet has a European section or the Serbian daily Kurir has special Austria pages.

From a communication science point of view, individual television series in majority media are not separate (ethno) media, such as in Germany: Turkish for beginners , in Austria Tschuschenpower , Mitten im 8-th , or individual radio programs that are produced by immigrants for immigrants, or individual sections in print media, special or themed pages or pages designed by migrants, such as the weekly “migrant page” in the daily newspaper Die Presse . It is only about ethnic shares in mainstream media.

literature

  • Daniel Müller: The content of ethnomedia from the point of view of integration. In: Rainer Geißler, Horst Pöttker (eds.): Mass media and the integration of ethnic minorities in Germany - problem outline, research status, bibliography. transcript, Bielefeld 2005, pp. 323-388, ISBN 3-89942-280-5 .
Daniel Müller: Ethnic minorities in media production. Ibid pp. 223-238.
  • Daniel Müller: Uyum instead of entegrasyon? To the European edition of the Turkish newspaper Hürriyet. In: Rainer Geißler, Horst Pöttker (ed.): Mass media and the integration of ethnic minorities in Germany - research findings. transcript, Bielefeld 2009, pp. 299-316, ISBN 978-3-8376-1027-7 .
  • Sonja Weber-Menges: The Development of Ethnic Media Cultures - A Suggestion for Periodization. In: Rainer Geißler, Horst Pöttker (eds.): Mass media and the integration of ethnic minorities in Germany - problem outline, research status, bibliography. transcript, Bielefeld 2005, pp. 241-322, ISBN 3-89942-280-5 .

Individual evidence

  1. ^ Daniel Müller: The content of ethnomedia from the point of view of integration. In: Rainer Geißler, Horst Pöttker (eds.): Mass media and the integration of ethnic minorities in Germany - problem outline, research status, bibliography. transcript, Bielefeld 2005, pp. 323-388, here pp. 323f, ISBN 3-89942-280-5 .